Email subject lines that increases open rates

Email subject categories and how important they are to businesses

Billions of emails are sent every single day. So how does your small business make sure your emails cut through the clutter? When people see email in their inbox, their decision to open or not is based on the subject line.

The subject line is the first impression for your busy audience and therefore you MUST make it count.

Remember that the words you choose on your subject line can make or break your email marketing efforts.

The following are the three categories of emails subject that you should use in your email marketing.

PERSONALIZED

Include your recipients name and/or other personal data using marketing automation systems. Of course this is not the only way to personalize your email subject as you can send emails according to how you have segmented your email list.

Names work great as everyone loves to see and hear their own name.

AUTORESPONDER

There is nothing wrong with a thank you email after downloading your eBook. But you need to be a bit more exciting and personal than most businesses are.

With your auto responders after your audience has downloaded something, the subject line needs to bring out the sense of urgency of downloading the same

CONTENT ROUNDUP

Always hint in the subject line as to what the email is about. Do not be misleading. Your content must be in line with your subject line. When people fail to do this, email recipients tend to unsubscribe.

To experience highest open rate, always remember to keep your subject short and clear.

In conclusion, with billions of emails being send every day, you need to put in a little effort to get noticed.

Learn more here….

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Link Network: How Does Google Knows a Link Was Paid For or Not? Google Doesn't Like Bought Links, but How do They Know? When you read articles in the various trade publications you see a lot of press about the imp...
Low Cost Marketing Automation for Lead Nurturing for Small Business Marketing Automation Tools for SMBs Marketing automation is catching on. Internet searches for the term "marketing automation" have increased 50% in ...
Creative tips on how to grow an engaged business email list Everyone has trouble building their email list at first. But there really are some tried and true best practices that really do work.Email is THE ...
How to improve lead nurturing with automated email marketing With the introduction of marketing automation, people that it was the end of email marketing but emails are still alive.Things actually changed. E...
Educating Prospects During the Interest Phase of Your AIDA Sales Funne... Not Everyone Buys Right Away, Some Need Time and Attention A prior post discussed an article recently published by James Green about the need to nurt...

Leave A Response

* Denotes Required Field