Simpler Content Marketing
High Quality Content Requires Writers AND Topic Experts
Google is clamping down on low-quality content, and the Internet is FULL of low-quality content.
One HUGE reason is that Topic Experts (for the most part) aren't writers, and writers aren't topic experts.
Software tools that make it easy for topic experts and writers to collaborate on high-quality content are either too expensive (several hundred to a few thousand dollars per month), or clunky and hard to use.
It doesn't need to be this way.