How to tell a story to your clients and prospects

Using stories to answer the what, why and how of your business

Did you know that your personal or business story can answers the what, why, and how to your potential customers? And do so in a way that matches how most of us like to learn?

We may be wired biologically to appreciate story telling.

Stories can be used to tell your potential customers and prospects who you are professionally, and what you do in the market.

Stories can frame who you are as a business and show how you will help your potential customers achieve their goals.

Therefore, as a small businesses, you need stories to showcase the reasons you do what you do, and how you do it.

The question is not should small businesses integrate storytelling in their marketing strategy? The question is how.

Use storytelling to connect with your potential customers

How do you show customers how you will help them solve their problem? Tell them your story. Tell them how you overcame difficulties and persevered.

Your business story is relevant.

Tell them their story. Everyone likes to see themselves as the hero of their own story. Tell them that story and place you and your business in the role of mentor.

Your brand stories should be part of your strategy

Stories that you tell your potential customers and prospects must take the center stage of your marketing strategy. Share your stories through social media and share through your content.

I wish to emphasize again the importance of both telling your story as well as telling a story where your customer is the hero of their own story, with your help of course.

In conclusion

Storytelling should be integrated into your overall content marketing strategy.

People buy from people they like and admire. Your stories should tell how you will help others be innovative and make their lives better by helping them.

Learn more here about generating leads online…

Download the eBook: The 7 Fundamentals of Being Found Online

Related Posts

What is content marketing? Tips on developing a nice strategy. We always ask ourselves this question. What exactly is content marketing?Content marketing is a tactical marketing method focused on establishing ...
How to go about effective content marketing strategy Content marketing strategies have been around for nearly two decades and still quite a number of small business marketers don’t know how to structure ...
The ultimate guide to interesting content marketing strategy Content marketing is wonderful and amazing when it works. But some businesses struggle. Why?Do many people have nothing or very little to say?...
Content Saturation is Real and Can be Overcome | Inbound Marketing and... What is Content Saturation? Content saturation is when someone effectively "owns" Internet search for a specific term or set of terms and you have no...
How to avoid being dropped down by your content audience We create content day in day out to get the attention of our audience.But did you know that only a small fraction of your readers read all of a bl...

Leave A Response

* Denotes Required Field

CommentLuv badge