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The Future of SEO

The gap between the Inbound Marketing haves and have nots is widening. This is because the Internet is getting more crowded and as a result almost every niche (if not actually every niche) is more competitive.

SEO, by which I mean the technical aspects of making your website and your webpages search friendly and easy to find, is no longer enough.

The future of SEO is in publishing, or more precisely in being a publisher. The future of SEO lies in what is called Inbound Marketing.

The problem is publishing takes man hours. Someone must expend time, energy, creativity, and keep doing so on a consistent basis.

Hiring an agency do this for you costs quite a bit. Prices start around $2,500 a month.

For this reason, larger brands with bigger budgets can afford it, while small businesses generally can not.

Hence the gap widens.

The Future of SEO for Small Business

There is an answer, and that answer is to in-source. For one of your team members to become a part time journalist who finds, writes, and publishes stories of interest to people who use your products and services.

I know in this age when we look to outsource anything that isn’t a core competency, it may seem strange that anyone would suggest the opposite.

In-sourcing your Inbound Marketing for your small business makes sense for the following reasons:

  • Doing it in house is cheaper. An existing employee can devote an hour or two a day to the effort.
  • No outside agency will ever care about your business the way you and your team do.
  • No outside agency will ever know your business and your marketing as well as you and your team do.

Learn More…

SEO Needs Link Building

 

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