How to Grow Your Blog Traffic

For the title of this post to make sense to business to business or business to consumer lead generation, it’s first important to understand that the core activity of Inbound Marketing is blogging.

The generating and publishing of content that is both interesting and useful to people who want answers.

Once you understand that, then the idea of blogging for business makes sense, and the need to grow your blog traffic is obvious.

Marketing is Publishing

The next important idea to take in is that modern marketing is journalism. It doesn’t just look like journalism, it is journalism. It is finding story ideas, writing, editing, scheduling, and publishing. It is working to and beating deadlines. It is satisfying a human need to know more.

But how you publish matters. The technical aspects of SEO come into play here.

To be found by search engines and appeal to people you have to write for people and format for search engines.

You must optimize you entire site, and each individual post, to strike that balance.

Of Course, Traffic Alone is Not Enough

Unless of course what you’re selling is advertising. just having a blog traffic increase is not enough. You need them to take some action. Maybe you sell directly from your website. Maybe you collect leads.

Either way you need to overlay the buying decision process of your prospects onto your website and you need to walk them through the process one step at a time. This is what we call “conversion”.

I Have Good News

Even though quality SEO services are very expensive and are typically beyond the means of most small businesses and early stage startups, anyone can learn to do this.

Learn more…

SEO Needs Link Building

 

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.