Common Content Marketing Myths for small businesses

Major content marketing myths for small businesses

It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.

Mark Twain

That is a general truth in life, and unfortunately it’s a strong truth in the world of small business content marketing. So many experts….. giving so many different opinions.

On this post, we try to highlight some of the content marketing myths, that may be negatively impacting YOUR business.

You need to be on every social media platform

Having social media presence is important to your small business but it’s more important that you maintain an active social media presence.

If you have accounts in every social media account but you are abandoning them then you’re better off not having them at all.

Therefore, focus on social media accounts where your target audience spends their time and make sure your account is active. Do not just have social media presence for no reason. Participate.

Email marketing isn’t relevant any more

Email marketing has really grown. Email communication is actually the best way to keep in touch with your customers.

Apart from promoting your small business content, email marketing allows you to engage your prospects more directly. Most of us ignore social media updates much more than we ignore email.

Not only does it help promote your small business content, but it allows you to engage prospects and potentially turn them into customers.

To enjoy full advantage of email marketing, marketing automation should be part of your small business marketing mix.

Copy your competitors

It is important for small business to do research on their competitors. However, copying what they have done is a very bad idea.  You need to know that no 2 businesses are the same.

Therefore it’s important to implement a strategy that is specifically designed with your potential customers in mind.

You need to stand out, not blend in.

Develop a tailored content marketing strategy for your small business

There are many views about content marketing strategy for small business and you MUST not just follow them blindly.

Create content that works best for your audience. Keeping their needs in mind helps you stand out.

Learn more here…

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