public relations, inbound marketing, lead generation

Increasing Web Traffic and Quality Leads by Integrating PR and Inbound Marketing

How PR and Inbound Marketing go Together

PR and Inbound Marketing go together like peanut butter and jelly, raw fish and rice, rice and beans, potatoes and buttermilk, you get the idea. It should become a basic staple.

The prime focus of Inbound Marketing is to attract your audience to your website and to convert some of those visitors into leads.

The prime focus of Public Relations is to put forth a positive image of the company.

They both:

  • Involve publishing, sometimes in a variety of formats (text, images, video, etc).
  • Have at their heart, the art of story telling.
  • Have the intention of communicating to your audience, which consists of more than just customers and prospects (from the perspective of Inbound Marketing those “others” might be considered possible future prospects and customers).
  • When done properly they resemble journalism.

How PR Helps Inbound Marketing

Inbound Marketing requires a steady steam of interesting and relevant content. PR generates content. When most of the PR generated content is published to the company website and is properly formatted for good SEO, both functions achieve their goals and the company’s Inbound Marketing efforts are enhanced.

How Inbound Marketing Helps Journalism

Once the search engines decide your website is authoritative, your web pages start showing up in SERP’s (Search Engine Result Pages) and your desired audience starts showing up through the mechanics of organic search.

There is no better way for those publications and documents you want seen by people interested in your products and services to see them.

We live in an age of ever increasing interruptions and we’re all learning to tune out things aren’t essential. When we go online to search for something, we are by definition looking for the most relevant information that matches what we’ve searched for. We’re looking for information we consider to be essential at that time.

To Learn More…

SEO Needs Link Building


Related Posts

Why is Generating Sales Leads through Web Marketing Hard? Sometimes it feels a bit ironic that while know how to generate sales leads through web marketing is easy, doing it is hard. There is no black magic ...
Content and Publishing: #1 Local SEO Marketing Success Factor This post is part of a series about attracting leads to your travel business via Local SEO Marketing. For access to every post in the series, select t...
Brand Journalism vs Inbound Marketing vs SEO: It’s All Blogging Brand Journalism: The Newest Buzzword in Online Marketing I've learned a new phrase: Brand Journalism. Similar to Brand Publishing, Content Market...
Content Marketing is Publishing Overlaid with Your Conversion Intentio... Publishing is Publishing, Right? On one level, the economics of publishing is similar independent of what form your publishing takes. A newspaper? A ...
Publishing a High Quantity of Quality Posts to Improve Your Website Ra... Publishing for both Quantity AND Quality Although I did select this image for this post, the idea that we have a situation of Quality vs Quantity fru...

Leave A Response

* Denotes Required Field