Content marketing lessons for small businesses

Important content marketing lessons for small businesses

A successful marketing strategy for any product or service is based on information about the potential customer and therefore all your strategies should be based on your potential customers.

After all the prime function of marketing for small businesses is to sell (or more precisely to generate leads to close). People don’t buy because you sell something. People buy because what you sell fits a need of theirs. Solves a problem, fills a void, entertains, etc.

And in the world of online marketing for small businesses, content marketing is the king.

The following are some important lessons small business owners must learn to succeed in content marketing.

Amazing headlines

More people read the headline more than they read the body text.  On average 5 times more.

If your headline is weak, your body copy does not matter. To create better headlines, Offer up evidence to support a claim, Share a lesson, use numbers in your headline, and use stats in your headline.

Provide funny content

“The best ideas come in a package that makes you laugh.”

Make your content marketing more fun using the following tip: get creative with images and videos. Remember that most people in America are visual learners and therefore using entertaining images to reach your audience reaches a larger audience.

Test, test, and test

To know whether you were capturing maximum impact from your content strategy, you must test your strategy.  Use analytics to test your strategy.

Use headline scoring to determine the relative strength of your headlines. Right now the best tool we’ve found is the one from Coschedule.

 

Learn more here about generating leads using content…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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