How can you use analytics to improve your email campaigns?

How to use analytics to improve your email marketing campaigns

With around 250 billion emails being sent every day, how do you get yours to stand out from the crowd.


You write good subject lines. You use tools to improve your online marketing in general.

When it comes to email marketing, there are several techniques to help you improve your email marketing results.

In this article, we show you how to use analytics and other tools to improve your email marketing campaigns.

Open Rates

Strong subject lines contribute to good open rates, but what makes for a good subject line?

We recommend two resources to you:

We recommend you read that eBook for help in creating email subject lines, then using the CoSchedule tool to score them.

Click Through Rates

Click through rate is not from the subject line into the email, but rather from the email to your website landing page. Good click through rates are a matter of telling a good story that implies a benefit to your reading for taking the next step.

The details of how you do this are beyond the scope of this blog post, but a very brief summary is:

  • It’s about them (the readers) and not about you
  • They care about you only as much as you can help them
  • To generate a conversion (even a micro-conversion) from an email and a landing page, you have to provide the promise of value.

A/B Testing

A/B testing is when you send out two different versions of the same email with slight differences and measure both open and click through rates of the different versions.

The key here is to ensure your email marketing software platform supports A/B testing (almost all do, but check before you commit to a platform).

Download the eBook: The 7 Fundamentals of Being Found Online


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