What is the optimal blog post length for business website?

How to transform your content marketing strategy positively

Creating long-form content at a high quality can be incredibly challenging and time consuming.

However, quality short form content can be MORE effective at drawing reader’s engagement.

The reading behavior varies on an individual level, but users prefer quality content, where quality means USEFUL.

With your content marketing strategy for your small businesses, blog length is is not unimportant, but is NOT the massively important thing some people say.

To test this, google for “How to boil an egg”. The highest ranking article is really short.

The attention span of our readers is shrinking and so should the length of our content. People want answers, not articles with lots of words.

Small businesses often wonder about the optimal word count when creating post.

But how long is long? Optimal length for short blog post is about 200-300 words, which takes about a minute to read. Just be sure that in that minute you provide an answer of some sort. Either directly answer a common question or make one point.

Transforming your content marketing strategy in this way will positively impact your ROI. But you must do it right to succeed.

So where should you start?

Saturate your blog posts with facts to create trust, drive engagement, and increase the probability of social shares.

Drive Engagement through Storytelling

Engagement is what makes your blog post work. Keep your readers engaged through storytelling because storytelling engages different parts of the brain.

Make your blog posts more approachable by using graphics to support your content.

What does your target audience want?

If your subscribers love a 300-word post, don’t make it longer for the sake of making it long.

If you have been creating long posts because you heard you need to, challenge that assumption. Change your strategy for better results. Rather than one long post a week, publish one short post a day.

But generally, the key of creating post with optimal length is to engage your readers.

Write about their issues and their problems, not about yourself.

Learn more here…

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