How much content is enough for small businesses?

How to get in front of the right people using content marketing

When it comes to productivity, cost effectiveness and a good marketing strategy, there is no doubt that content marketing generates the most high quality leads at the lowest cost than any other form of marketing or advertising.

But never forget that, for content marketing to be great, it needs a steady stream of good content, which requires time and efforts from marketers.

So how much content is enough?

Before getting to that, content marketing is the creation of content that provides value to a certain target market, a certain audience. Search engines love fresh content.

Content can be anything from:

  • Blog Articles
  • Videos
  • Images
  • White Papers
  • Reports
  • or… Anything else!

NOTE: Search engines index text best, so when your content includes non text, you must provide a detailed text description to make it easier on the search engine.

Content marketing needs time, effort, and consistency, and search engine enjoy fresh content.

How will you be able to satisfy the two?

Generate many different kinds of new content and as you can, repurpose your existing content.

Content marketing continues to be one of the most effective marketing strategies small businesses have to build their authority and expertise in their industry.

So just how much content is enough?

It depends, and it depends on a lot of variables.

Sometimes back, creating blog posts daily was an easy way to build an audience. But now things have changed. Quality is overtaking quantity. But again when it comes to Search Engine Optimization, both quantity and quality matter.

Content is the fuel of inbound marketing and the key success factor of your search engine optimization strategy. Therefore to make this work a part of your marketing activity will be to publish, good stuff, and often.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to create and wield content to your most advantage For a successful inbound marketing strategy, you need to create fresh and relevant content. Just publish more. Sounds easy. What makes it hard i...
Tactics for Strong Content Marketing Traction and Audience Growth Effective Content Marketing You will receive conflicting advise on how to best do Content Marketing. Too many experts, too little empirical evidence....
Why Blog Posts With Lists Have More Impact and Are Shared More It's not so much that I love lists, but that we love lists. List posts simply work. At least we seem to. I do now wish to come clean that the ti...
How to effectively increase interactions on your blog posts Many small businesses create fantastic content but neglect to consider how they are going to promote it when it’s finished. When you spend signific...
Search Engine Optimization How To: The Intersection of Commerce and Jo... The Intersection of Commerce and Journalism Commerce and journalism have been intertwined since the invention of the newspaper. For a paper to surviv...

Leave A Response

* Denotes Required Field