Search engine optimization strategies to boost your visibility

How to create more customers with search engine optimization

Your content marketing strategy is what you do to take advantage of what is called search engine marketing. Your content marketing strategy and search engine marketing are opposite sides of the same coin.

With content marketing, you create and publish information that is useful for your target audience (blogs, articles, videos etc.).

The primary channel for people finding your content is search engines, but this takes time to happen. In the meantime you find channels to get your content in front of your audience.

To do this find out where your target audience spends much of their time online and share your content there. This typically (perhaps almost always) means social media. Social media has a strong supporting role in search engine marketing.

Useful content builds strong relationships with your visits and prospects, converts visitors into leads, nurtures leads, and turns some of them into customers.

Remember that Google and the other search engines give rewards to high-quality content, and quality is not some fuzzy subjective term. Quality means USEFUL.

Developing a perfect search engine marketing strategy for your small business

Successful search engine marketing for your small business is when you create quality and relevant content fpr your audience and they discover your content when they are looking for information on the internet.

A perfect search engine strategy for your small businesses includes

  • Publishing at regular intervals.
  • Selecting good SEO friendly headlines for your content.
  • Promoting your content (initially) to expose it to more eyeballs.

The key issue is to create content for your target audience, that provides answers.

This is what ranks these days.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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