How to develop a content marketing plan for small businesses

How to create a well documented content marketing plan

While there are a large number of B2B marketers using content marketing, only a few have a working/documented content marketing plan.

Businesses that keep their content marketing on track see high rates of success. But staying on track is relevant only when you have a plan. Otherwise what are you tracking to?

Your content marketing plan is the road map that provides a way of making informed decisions.

While you need to document your goals, of equal importance is documenting the daily activities you’ll do to achieve those goals.

Your plan must include not only your assumptions, but how you’re going to test them.

You won’t know what activities work or not until test them.

So, how do you create your content marketing plan?

The 1st step is to check what your competitors in the industry do

Review their content to get an idea of how they’re promoting your industry to the community.

The next step is to lay a foundation

The foundation consists of standard marketing stuff:

  • What do you sell?
  • Who do you sell to?
  • Why do they buy?
  • What decision process do they go through when they buy?
  • What messages are likely to attract quality leads?

As well as content marketing specific stuff:

  • What blog post category names make sense for your desired audience?
  • What blog post topics make sense?
  • What “lead bait” makes sense?

The next step is to start publishing, frequently

Nothing attracts organic visitors like publishing quality content at frequent and regular intervals.

Then analyze your strategy

Track your strategy (two free analytics tools that help are Google Search Console and Google Analytics) to see what’s getting traction and what isn’t. This helps you understand what course corrections make sense.

Content marketing is the engine of successful online marketing strategies for business. A well-documented plan greatly increases your odds of success.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Google is Forcing Marketing and PR to Journalistic Excellence in Conte... Marketing, PR, and Journalism Perhaps the headline of this post is a bit hyperbolic, but the idea is valid.As Google tightens up their search alg...
Content Marketing Must Learn From Journalism to Attract Organic Traffi... What Content Marketing is Learning from Journalism New technologies disrupt old ones. This has occurred in waves during the entire course of human hi...
How to Increase content engagement on Your business blog Creating content that your audience will enjoy can be a challenge. But there are ways to stand out above the rest.The following are some ways to i...
How to use analytics to improve your email marketing campaigns With around 250 billion emails being sent every day, how do you get yours to stand out from the crowd. You write good subject lines. You ...
How to significantly increase your lead conversion rate Many small business marketing people send leads to sales people directly before making some follow up to determine their quality.Marketers also of...

Leave A Response

* Denotes Required Field