How to build content engagements with your audience

How to become a hyper-productive content marketer

Have you ever thought of how YOU consume content? Your audience is like you.

When they go online and “look for content”, they are actually seeking answers and the easier the answer is to discover, the better.

Along that line, your content should be well-organized to facilitate being found easily and allow your potential customers to think upon an engagement path with your small business, as you have answers.

How do you build content engagement with your audience?

To improve you discoverability, you need to organize your content strategically. This provides a more relevant experience to your audience. Also, at the end of your content, provide a  next step to your readers.

This can be a call to action button or social media sharing buttons, or a link to where they can learn more.

How do you know the content you create resonates with your buyer?

Content marketing optimization

Choose the right flavor of content for your potential audience.

I’m sure you’ve heard the phrases “buyer persona” and “sales funnel”. Build a matrix with your buyer personas listed at the top and your sales funnel steps listed down the left.

Then in each intersection of a buyer persona and a sales funnel step identify what answers are needed by someone who fits that buyer persona for that stage of the sales funnel.

Then (piece by piece) create that content.

Test some different sections of your content marketing campaign and gauge your customer’s response. This will give you a better chance to know the best flavor for your customers.

Content marketing optimization in practice

To optimize your content marketing, use different variations of a content campaign, and then split test these campaigns and measure your results.

Dig deeper into these results and learn what voice, design and messages work best for your target audience by segment, industry, and persona.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Inbound Marketing Tactics that Generate High Quality Leads A recent article on a marketing website that has a large readership published a post titled: 5 Inbound Marketing Tactics to Generate Leads For Your B...
How to get the most value out of your blog-posting strategy Small businesses who use blogs in their strategy generate 67 percent more leads than those who do not use blog.Blogs are the backbone of small bus...
Content is King with Lead Generation via Local SEO Marketing Twenty first century marketing looks and feels a lot like journalism.You determine what you want to say, how you want to say it, and who you want to...
How to write engaging content for your business website Blogging is the heart of content marketing.Content marketing done right in a business drives great results.Content marketing: 1) increases web...
What is content marketing? Tips on developing a nice strategy. We always ask ourselves this question. What exactly is content marketing?Content marketing is a tactical marketing method focused on establishing ...

Leave A Response

* Denotes Required Field