How can you create a great connection with your customers?

How to be authentic in your online marketing strategies

Online marketing for businesses is more than just generating leads and conversions.

It is important to generate leads and convert them but online marketing is also about creating connections and relationships with your customers and prospects.

People feel it is important to do business with people they trust and know they can count on.

So how can businesses use their online marketing strategies to create authenticity?

Humans are social beings. We like interactions with others.

When it comes to creating a story and messaging around your product or service, it is very important to be authentic.

They best way to achieve this is to understand and share the feelings of others.

To best understand your customers, you need to learn what they are experiencing.

How do you learn your customer’s experience?

This can be a hard thing to know because online marketing always takes place behind a screen thus it may not be easy to connect with your customers as you would person to person.

Therefore, to understand more about what your customers are experiencing, you have to reach out to some and talk to them. Ask them open ended questions. How they answer gives you clues to what is important to them and how they feel about your brand, products, and services.

By getting to better know their feelings and emotions, you can more easily build a better message. 

What next after learning their experience?

The next thing is to come up with ideas based on the data acquired.

Deliver a set of an Authentic Messages

After you’ve discovered what your audience’s viewpoint is and you begin creating content for them, that speaks to them on a more emotional level.


In closing, understanding the needs of your audience helps you know how you can best serve them. This helps create a human connection as well as gives you clues in how to speak to them in your online content.

Download the eBook: The 7 Fundamentals of Being Found Online


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