Content marketing strategy for high lead generation

How to avoid being dropped down by your content audience

We create content day in day out to get the attention of our audience.

But did you know that only a small fraction of your readers read all of a blog post they start? For many small businesses, it’s tough to keep readers’ attention. This depends on their approach to content.

So how can you get on truck? Figure out how to attract and engage your reader’s attention.

The following are some of the reasons why your readers might not read your content up to 100%

Make it easy to scan: Use block text

Huge chucks of texts without whitespace breaks are hard to read. Break your posts up into sections, each of which starts with a easy to see bold section header.

Irrelevant or boring

If you’re publishing content that is irrelevant, make it interesting. Otherwise make it relevant. Nothing turns people off more than content that doesn’t really say anything, OR is boring.

Use of poor visuals

If you post videos that looks like it was filmed in your bedroom with poor background then don’t expect to engage your audience well.

There is no reason to get carried away, but setting up a “studio” doesn’t need to break the bank. Set aside a section of your office or home for shooting videos, install a simple yet effective background (which can be a white wall, a green sheet hung from the ceiling, or a wall with a bookcase and a potted plant) and light the area well.

It need not be fancy or expensive, but it does need to look like a somewhat professional studio.

Poorly written content

Content full of spelling and grammatical errors leads to audience drop.

Content that doesn’t really say anything does the same.

Avoid such content by having an organized outline for what you want to write. Edit your content severally to weed out mistakes before you publish your content. If possible, have someone else proof what you’ve written before you publish it.

Learn more here about attracting your audience and generating leads online…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to write engaging content for your business website Blogging is the heart of content marketing. Content marketing done right in a business drives great results. Content marketing: 1) increases web...
Content Marketing Strategy: how to earn links for small businesses For your small business, your content marketing strategy is one of the most valuable practices available to you to raise the visibility of your small ...
How to create a working content marketing strategy The main objective for small business content marketing is to drive qualified traffic to your business website. Content marketing and marketing aut...
How to get the most value out of your blog-posting strategy Small businesses who use blogs in their strategy generate 67 percent more leads than those who do not use blog. Blogs are the backbone of small bus...
How to identify the success or failure of your content marketing When done properly, content marketing can be an amazing strategy for your small business in a way that it gives out positive REALLY results. For sm...

Leave A Response

* Denotes Required Field