The difference between brand journalism and content marketing

How is content marketing different from brand journalism?

Effective content marketing looks a lot like publishing a newspaper or magazine.

Big and small businesses now are starting to understand that creating content in a similar way to how media does delivers better results.

So what is content marketing and brand journalism?

Brand journalism is a way of creating branded online magazines aimed at attracting and retaining consumers.

Content marketing is the process of delivering informational content that your target audience appreciates. It is a strategy aimed at attracting an audience and retaining them.

Similarities of content marketing and brand journalism

What content marketing and brand journalism have in common is that both are tools for sharing information. They both attract, acquire, and engage a clearly defined target audience.

Difference of content marketing and brand journalism

Brand journalism is way of connecting to customers on a more personal way.

Brand journalism 

  • Builds awareness
  • Acquires relevant audience

Content marketing

  • Captures  and nurtures interests
  • Build brand credibility with customers
  • Generates leads and conversions

Yes they’re very similar, and yes they’re slightly different.

The real value of content marketing and brand journalism to small businesses is the quality of information provided to the customers.

Effective content marketing and brand journalism puts your potential customers interests at the forefront of everything.

If your content says something meaningful, then it’s real. Whether you provide it as a journalism or storytelling.

The main goals and objectives of content marketing and brand journalism is to help you create and distribute important and useful information to attract a desired audience (and to generate leads from members of that audience). As such, everything you do is about them.

Learn more here….

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to avoid being dropped down by your content audience We create content day in day out to get the attention of our audience.But did you know that only a small fraction of your readers read all of a bl...
Marketing Strategy Question: What About Your Business are you Passiona... What Ab0ut Your Business are You Passionate About? I mean real passion. What big picture idea keeps you going for which you get out of bed every morn...
How to go about effective content marketing strategy Content marketing strategies have been around for nearly two decades and still quite a number of small business marketers don’t know how to structure ...
How to integrate SEO and content marketing strategies The main work of search engine optimization is to publish content that is sought after.Small business online marketing strategies are shifting and...
How to make your website your digital hub (under your URL) Before I get to how, let me first explain whyI have personally known business owners who built up an impressive following on their Facebook busine...

Leave A Response

* Denotes Required Field

CommentLuv badge