The difference between brand journalism and content marketing

How is content marketing different from brand journalism?

Effective content marketing looks a lot like publishing a newspaper or magazine.

Big and small businesses now are starting to understand that creating content in a similar way to how media does delivers better results.

So what is content marketing and brand journalism?

Brand journalism is a way of creating branded online magazines aimed at attracting and retaining consumers.

Content marketing is the process of delivering informational content that your target audience appreciates. It is a strategy aimed at attracting an audience and retaining them.

Similarities of content marketing and brand journalism

What content marketing and brand journalism have in common is that both are tools for sharing information. They both attract, acquire, and engage a clearly defined target audience.

Difference of content marketing and brand journalism

Brand journalism is way of connecting to customers on a more personal way.

Brand journalism 

  • Builds awareness
  • Acquires relevant audience

Content marketing

  • Captures  and nurtures interests
  • Build brand credibility with customers
  • Generates leads and conversions

Yes they’re very similar, and yes they’re slightly different.

The real value of content marketing and brand journalism to small businesses is the quality of information provided to the customers.

Effective content marketing and brand journalism puts your potential customers interests at the forefront of everything.

If your content says something meaningful, then it’s real. Whether you provide it as a journalism or storytelling.

The main goals and objectives of content marketing and brand journalism is to help you create and distribute important and useful information to attract a desired audience (and to generate leads from members of that audience). As such, everything you do is about them.

Learn more here….

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Effective Content Marketing Requires Quantity AND Quality to Grow Your... Content Quantity vs Quality? Which is Better? It's a false choice. When you hear people talk about Content Marketing in terms of Quantity vs Quality,...
Significant tactics for better content marketing strategies Majority of small businesses are blogging but some experience sub-standard results.There are ways of blogging that work better than others, where ...
Why you need to use curated content in your businesses Producing valuable, authoritative, and compelling content takes time. However, content curation saves marketers dozens of hours creating content.W...
Content marketing-building your traffic faster by posting regularly. Content marketing for small businessesFor small businesses, an important part of being found online is making sure you appear on the first page of...
How to optimize your content for social media marketing success Small business owners always see content and social media marketing as 2 different marketing strategies that makes them think they need different stra...

Leave A Response

* Denotes Required Field