Marketing, PR, and Journalism
Perhaps the headline of this post is a bit hyperbolic, but the idea is valid.
As Google tightens up their search algorithm (and yes there are other search engines, but for most of us Google sets the rules), we are collectively being forced by Google to write and publish articles, stories, videos, etc that are better.
The days of crap content and crap high volume backlinks are over.
With the required focus on quality stuff, we are all becoming journalists.
We constantly look for story ideas, draft, edit, revise, schedule, and publish stuff. All the while working against self-imposed deadlines that actually do matter.
Why? Because that is what it takes now to be found on Google.
Quality matters, while at the same time quantity matters.
What does this mean for your business?
The old paradigm of simply buying ads and waiting for the phone to ring works less well than making it easy for your prospects to find you.
In a very real sense, the survival of our businesses depends on our ability to attract interested people to our websites.
At the core of that process is publishing, and sharing the really good stuff with others.
And that’s a good thing.
Which also has it’s own form of Public Relations, which is called Link Building.SEO Needs Link Building