How to attract visitors to your small business website using content marketing strategy

Content Marketing Strategy: how to earn links for small businesses

For your small business, your content marketing strategy is one of the most valuable practices available to you to raise the visibility of your small business website, as well as help you earn links which are very important to your SEO success.

But…. Content on your business website is not exclusively a matter of targeting keywords in written content, it should be though of as “the art of attracting visitors”.

Therefore… Let’s walk together at the role of content marketing for your small businesses to increase your success with online marketing.

Content marketing is all about attracting visitors to your website: aka organic search visitors

We’ve all heard “content is king”, but what does that actually mean?

It is more than “just” publishing. It is a fundamental shift to a more educational or consultative way of selling.

Therefore… What it takes to increase your website ranking is not just content, but content that provides specific answers to specific questions, and to focus on questions that are relevant to the audience you wish to attract.


But… how to you go about your Content Marketing strategy?

Determine your content marketing objectives

Be specific on choosing the type of content you provide on your small business website, then select a suitable format to create your content in terms of text, color, images etc.

While it’s important to provide answers, the look and feel of your site has an impact on how people take in the answers you provide.

Therefore…. structure your content in a way that allows your content to be easily “digested” by your visitors.

Build Audience and Network

Interact with people on social media networks, but don’t over do it. Given the choice of spending an hour on social media or writing a new blog post, write the blog post. Social media should not be that much of a time sink.

But be sure that you spend what time you do in the right social media networks. Are you selling to businesses? Consumers? Is what you sell visual in nature? Allow answers to these questions to direct you to appropriate social media platforms.


Content marketing is an effective strategy nowadays.

Make sure you create content keeping the above in mind so as to gain maximum profit on your small business.

Learn more here on content marketing…

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