How to attract visitors to your small business website using content marketing strategy

Content Marketing Strategy: how to earn links for small businesses

For your small business, your content marketing strategy is one of the most valuable practices available to you to raise the visibility of your small business website, as well as help you earn links which are very important to your SEO success.

But…. Content on your business website is not exclusively a matter of targeting keywords in written content, it should be though of as “the art of attracting visitors”.

Therefore… Let’s walk together at the role of content marketing for your small businesses to increase your success with online marketing.

Content marketing is all about attracting visitors to your website: aka organic search visitors

We’ve all heard “content is king”, but what does that actually mean?

It is more than “just” publishing. It is a fundamental shift to a more educational or consultative way of selling.

Therefore… What it takes to increase your website ranking is not just content, but content that provides specific answers to specific questions, and to focus on questions that are relevant to the audience you wish to attract.

 

But… how to you go about your Content Marketing strategy?

Determine your content marketing objectives

Be specific on choosing the type of content you provide on your small business website, then select a suitable format to create your content in terms of text, color, images etc.

While it’s important to provide answers, the look and feel of your site has an impact on how people take in the answers you provide.

Therefore…. structure your content in a way that allows your content to be easily “digested” by your visitors.

Build Audience and Network

Interact with people on social media networks, but don’t over do it. Given the choice of spending an hour on social media or writing a new blog post, write the blog post. Social media should not be that much of a time sink.

But be sure that you spend what time you do in the right social media networks. Are you selling to businesses? Consumers? Is what you sell visual in nature? Allow answers to these questions to direct you to appropriate social media platforms.

 

Content marketing is an effective strategy nowadays.

Make sure you create content keeping the above in mind so as to gain maximum profit on your small business.

Learn more here on content marketing…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to push your content marketing strategy to the next level Many businesses use a content marketing strategy to increase their traffic and conversions. One of the beautiful things about content marketing is it ...
How to make your blog more relevant to your small business Is your blog helping or hurting your business? Small businesses regularly create new content with the aim of improving their search engine optimiza...
How to make your small business content more dynamic When writing content for your business blog is just one more task to fit into a busy day, it's a chore. If writing is a chore for you (or your writ...
How to write the best blog posts possible with storytelling What makes the best blog post, best? Best is a subjective term, yet the title of this post implies you can follow a “recipe” to create posts of high ...
How to go about content gating strategy for small businesses Many small businesses don’t gate content to generate leads. They want their content to be shared far and wide with no forms to hinder access. Ungat...

Leave A Response

* Denotes Required Field