content marketing, magazine publishing

Content Marketing is Publishing Overlaid with Your Conversion Intention

Publishing is Publishing, Right?

On one level, the economics of publishing is similar independent of what form your publishing takes. A newspaper? A magazine? A TV station? A radio station? A website!

sometimes (actually often) when talking to people about Content Marketing I explain how modern marketing looks like Journalism and the reason large enterprise companies are struggling with this is the same reason small Main Street businesses are struggling with this.

Content marketing looks like journalism, and people who have done marketing for years do not immediately recognize content marketing as marketing.

That statement is fundamentally correct and I stand by it.

However, my habit of lumping all publishing formats together is not right, even though I did it at the start of this post.

Having said that, a recent post by Taylor Radey of PR 20/20 helped set me straight. The post is titled “Work Smarter, Not Harder: Creating a Strategic Content Plan“.

In this article she encourages Content Marketing people to function more like a magazine and less like a newspaper.

While she gives a few reasons, one hits the nail right on the head.

It [operating like a newspaper] focuses on what is newest, not on what is most strategic.

While at first glance this may seem like a minor superficial difference, it’s not.

This is a pretty big failing, and not just in content marketing.

When we constantly focus on what is urgent, above what is important, nothing important gets done. We don’t make progress.

Want better content marketing? Be more strategic in your publishing activities. Like a magazine.

Want to Learn More?

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to get the most value out of your blog-posting strategy Small businesses who use blogs in their strategy generate 67 percent more leads than those who do not use blog. Blogs are the backbone of small bus...
How to make your blog more relevant to your small business Is your blog helping or hurting your business? Small businesses regularly create new content with the aim of improving their search engine optimiza...
Search Engine Optimization Techniques | How to Grow Your Blog Traffic How to Grow Your Blog Traffic For the title of this post to make sense to business to business or business to consumer lead generation, it's first im...
How to create the perfect content for your target audience Content marketing allows your small business to connect with your target audience and build a strong relationship of trust. However, it’s important...
How to create more customers with search engine optimization Your content marketing strategy is what you do to take advantage of what is called search engine marketing. Your content marketing strategy and search...

Leave A Response

* Denotes Required Field