You want more people on your website who aren't buying because their presence helps attract more people who will.

Why You DO Want Visitors to Your Website Who Never Buy

People occasionally say to me to they only want people on their site who fit their prospect profile and who are likely to buy from them. People who say that are missing a very important point about Inbound Marketing. Your Website is an Online Magazine The more you understand the basic idea of your website being…

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How do you know which small business marketing companies are worthy of your trust (and money)

Marketing Companies for Small Businesses | Generating Leads on a Budget

The Problems with Small Business Marketing…. Are that you hear experts contradict each other. Too many falsely pitch “the easy way” that doesn’t work. Trial and error is expensive. Sometimes VERY expensive. And the solution to small business marketing is simultaneously both simpler and more complex than what most people think. It’s also not the…

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small business inbound marketing communities to attract visitors and generate leads

Benefits of Small Business Inbound Marketing within a Community of Others

Start Video Transcription Hi, I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute discussed the benefits of doing Inbound Marketing for your small business within a community of other people doing Inbound Marketing for their small businesses. Some of the advantages are: You can find accountability within the community to help you stay on…

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Where to effectively advertise your small business varies between types of small busiensses

Where to Advertise Your Small Business | Getting Attention and Generating Leads

This is not “just” the usual rehash of ideas you’ve heard a thousand times. This is a somewhat curated list of effective advertising techniques which small business owners have told me is working for their small businesses, for various types of small businesses, as well as what’s working for my own. This list of where…

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you can build a business by providing a starting and growing a community who gets what you're doing and is likely to buy your products and services

How to Market a New Business and Generate Interest by Building a Community

You’ve Heard This All Before, But… Let me just get that out of the way. I’m pretty sure nothing in this article will be new to you, so my goal is not to present a mere list of ideas, but rather to present a set of priorities. As a small business owner you wear many…

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Inbound marketing is a way of generating leads, marketing automation is a way of nurturing leads.

The Value of Combining Inbound Marketing with Marketing Automation

Inbound Marketing is… Attracting visitors to your website and converting website visitors into leads. This is done by: Publishing content Social media promotion Getting the attention of the search engines Capturing email addresses through gated content (eBooks, videos, etc). I know the above list makes light of the consistency of publishing that is required, but…

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Writing strong SEO meta descriptions encourage people to click through to your website and generate more organic search traffic

How to Write Strong SEO Meta Descriptions for Your Blog Posts

Start Video Transcription Hi, This is Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute is about creating strong SEO meta descriptions. Bear in mind that the meta description you write is the first thing that someone see’s on or aboput your website. They’ve done a search, they’re looking at a search engine result page…

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website visitors, organic search traffic, website conversion

Website Visitors from Organic Search and Conversion | Striking the Balance

What Matters Most? Visitors or Conversion? Of course it’s a false choice, although people have discussed this question with me as if it wasn’t. Your business and your Internet marketing efforts MUST strike a balance between the two. If your website has enormous levels of organic traffic, but converts very poorly, that’s as bad as…

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local seo marketing services, local seo marketing options, inbound marketing

Austin Small Business Local SEO | What it Takes to Rank Your Website

Need local SEO marketing services in or around Austin, TX? Been shopping around? Confused about options? Being confused is understandable. There is a lot of mis information floating around out there. It can be hard to know who to believe. Let me first direct you to our Inbound Marketing Success Stories page so you can…

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Austin, TX local SEO marketing services options and costs

Cost of Small Business Local SEO Marketing Services in Austin

Own a small business in Austin? Need local SEO marketing services? What are your options? Full service agency (might or might not be located in Austin). Consultant (are generally local). Do it in house Some combination of the above The trade offs you’ll make are cash outlay, amount of effort for you and/or your staff,…

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This post ranks incredibly high in Google for the keyword phrase "tripod alternative"

Why Does This Post Rank so High in the Google Search Engine Result?

This question was asked yesterday by a member of the community who wants to outrank that page. We’ve all heard there are 220+ factors influencing the ranking of a webpage for a specific search phrase, but you do not however have to know all of them to see why a certain page ranks to high.…

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Within Inbound Marketing University, we share blog posts among members to encourage, which means linking to, commenting upon, and sharing via social media.

Inbound Marketing University: Sharing blog post with other members of the community

How to Subscribe to the Inbound Marketing University Sharing Forum How to Submit a Blog Post to the Inbound Marketing University Sharing Forum Video Transcription for Video 1 Hi, This is Kevin with Inbound Marketing University. This video shows you how to subscribe to the sharing forum within Inbound Marketing University and the reason you…

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inbound marketing, local seo marketing costs, lead generation

Local SEO Marketing Costs: Options for Ranking Your Small Business on Google

So You Want to Rank High in Local SEO? The good news is ranking locally your business website locally requires less publishing than ranking globally. The sites you’re competing with will be smaller and most likely updated infrequently. The bad news is ranking locally requires everything ranking nationally or globally does, plus more. The more is not…

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Meta descriptions are the "headlines" of the post that shows in the SERP. It needs to say some form of "pick me".

The Importance of Setting Strong SEO Meta Descriptions

Start Video Transcription Hi,. I’m this is Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute talks about Meta Descriptions. You will hear people say that meta descriptions do not matter. And you will also hear people say that meta descriptions are critically important. So how can that be? What’s happening is they’re not talking…

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Capturing visitor information on your website allows you to follow up via email marketing or marketing automation.

Mautic Marketing Automation | Integrating MailChimp into Your Mautic System

This post is part of series of Posts providing documentation about the Mautic open source marketing automation system. The main or parent post of this series is…. Mautic Overview | Low Cost Open Source Marketing Automation for Small Business Mautic provides the ability for one way integration’s into various other systems: social media marketing, email…

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marcus sheridan with excellent advise on video marketing the defies common knowledge

Marcus Sheridan on Video Marketing Success Factors: Content that Delivers

Marcus Sheridan on Video Marketing If you don’t know of Marcus Sheridan you should check him out. His website is The Sales Lion is where he blogs about what he’s learned about content marketing starting as the marketing guy for a company that sells and installs fiberglass pools. There are many people who talk about content marketing…

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How to install the Mautic tracking pixel onto your WordPress website using the Mautic WordPress plugin

Mautic Marketing Automation | Installing the Tracking Pixel on Your WordPress Website

This post is part of series of Posts providing documentation about the Mautic open source marketing automation system. The main or parent post of this series is…. Mautic Overview | Low Cost Open Source Marketing Automation for Small Business This specific post shows how to add your Mautic tracking pixel to your WordPress website. Video…

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It is very important to capture email addresses on your website and follow up with leads through email marketing or preferably marketing automation.

The Importance of Capturing Email Address on Your Website

Start Video Transcription Hi,. I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute talks about the importance of capturing email addresses on your website. Those studies that show things show that what works in terms of converting people you don’t know into paying customers online is the attraction of people to your website through…

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How to import multiple CSV files into one Mautic Marketing Automation lead list.

Mautic Marketing Automation | Updating a List from Multiple CSV Files

This post is part of series of Posts providing documentation about the Mautic open source marketing automation system. The main or parent post of this series is…. Mautic Overview | Low Cost Open Source Marketing Automation for Small Business This specific post shows shows how to add leads from multiple CSV files onto one Mautic…

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Importing Leads into the Mautic Open Source Marketing Automation System from another system.

Mautic Marketing Automation | Importing Leads onto a List from CSV Files

This post is part of series of Posts providing documentation about the Mautic open source marketing automation system. The main or parent post of this series is…. Mautic Overview | Low Cost Open Source Marketing Automation for Small Business This specific post shows how to import leads into the Mautic Open Source Marketing Automation system…

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Creating a new List and updating the list as an action within a from within the Mautic Open Source Marketing Automation System

Mautic Marketing Automation | Creating a List, Adding it to a Form

This post is part of series of Posts providing documentation about the Mautic open source marketing automation system. The main or parent post of this series is…. Mautic Overview | Low Cost Open Source Marketing Automation for Small Business This specific post covers the topics of….. Creating a List and Adding a List to a…

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The HTML code for a embedded email opti-im form within Mailchimp.

Creating an Email Opt-in Form on Your WordPress Website

This post shows in some detail how to create (find is really more accurate) the email opt-in HTML code within your email marketing service (MailChimp is used in this example), and how to embed that code into your WordPress website. NOTE: To enlarge any of the images below, double click within the image Step 1:…

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Mautic open source marketing automation is the low cost big function alternative to Marketing, Pardot, Act-On, InfustionSoft, Hubspot, etc.

Mautic Marketing Automation | Creating an Asset, an Email, and a Form

This post is part of series of Posts providing documentation about the Mautic open source marketing automation system. The main or parent post of this series is…. Mautic Overview | Low Cost Open Source Marketing Automation for Small Business This specific post covers the topics of….. Creating Assets, Emails, and Forms This post provides detailed…

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The future of small business SEO and Inbound Marketing is DIY.

DIY SEO and Inbound Marketing for Small Business

Start Video Transcription Hi. I’m Kevin with Inbound Marketing University and today’s Inbound Marketing Minute is about small business Do It Yourself SEO, or more accurately do it yourself Inbound Marketing. SEO or Search Engine Optimization refers to the technical aspects of making a website easy to crawl and easy to index. It has to…

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Mautic is an open source marketing automation system bringing the power of big budget marketing automation to small businesses.

Mautic Overview | Low Cost Open Source Marketing Automation for Small Business

One thing small business has NOT had access to was cheap reliable marketing automation. For those of you who are brand new to marketing automation, it is very sophisticated email marketing (and potentially with social media messaging added in the future) that allows for “flows” where the next email sent depends upon whether the last…

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The future of small business SEO and Inbound Marketing is DIY.

Why the Future of Small Business SEO and Inbound Marketing is DIY

It’s because of economics Once upon a time, way back in 2010 or 2011, it was possible for a small business to buy a small business SEO package for $300 to $800 (sometimes a little more) that delivered results. The tactics that worked then are ineffective today. What were those tactics? Understand that SEO stands for…

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Inbound Marketing is Business Blogging and is supported by Social Media Marketing

What is the relationship between Blogging and Social Media Marketing?

Start Video Transcription Hi, I’m Kevin of Inbound Marketing University. Today’s Inbound Marketing Minute is about the relationship between blogging and social media. The first point is that there is one and it’s fairly strong. Blogging is where you publish original content to your website. From an SEO perspective that content needs to be known.…

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The advantages of using visual content in your Inbound Marketing and Social Media Marketing.

Social Media for Visual Content used in Inbound Marketing

When your products or services are very visual, you have benefits when it comes to Content and Inbound Marketing the rest of us lack. It’s not just that a picture is worth 1,000 words. You get to post your content in two places (or more) thereby increasing the possibility of it being found. Whether you sell…

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thrilled customers say they intend to leave online reviews then sometimes do not.

Why do Thrilled Customers Not Leave Online Reviews?

I’ve experienced it myself and I’ve heard a similar experience from many other small business owners. A customer has an exceptionally positive experience. You suggest they provide you an online review. They swear they will. Then they don’t. They buy from you again later, they’re thrilled again. They again say they’ll put in a review,…

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Every social media platform out there has a common characteristic that affects your marketing and that is that your social media updates are seen by very few of your social media followers.

Overcoming a shortfall of every social media platform in use

Start Video Transcription Hello. I’m Kevin Carney of Inbound Marketing University. This Inbound Marketing Minute talks about social media promotion of the content that you’ve published to your website. One of the inconvenient truths about social media is that your social media updates are actually seen by very few of your followers and this is…

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pillar post are part of your tiered links strategy for elevating the authority of pillar posts and important landing pages.

Inbound Marketing: The Structure and Format of a Strong Pillar or Anchor Post

But First….. Tiered Links First let me talk a little about tiered links. What they are and why they matter. Links from one webpage to another are very important to the search rankings. This is true when the links are from other sites to pages on your site, as well as between pages on your…

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Small business online marketing priorities are: 1) Your website, 2) Your blog, 3) Email, 4) Social media Google indexes, 5) Social media Google doesn't, and 6) Marketing automation

Small Business Online Marketing Priorities: Blog? Email? Social Media?

So Many Online Marketing Choices… As a small business owners you do not have an infinite amount of time, money, or energy to devote to online marketing. Yet it seems there is an infinite amount of choices in how you spend that time, money, and energy. So you need to prioritize where you spend your…

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tiered links, internal links, webpage authority, webpagae ranking

What SEO Technical Audits Fail to Report About the Find-ability of Your Website

Start Video Transcription Hello. I’m this is Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute talks about what are being called tiered links. And tiered links is when you create a link structure, and it’s easy to do within your website, with internal links, where you have a hierarchy of your posts. So you…

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mautic is free open source marketing automation for small business

Open Source Marketing Automation for Small Business: Mautic.com

Marketing automation is a form of email marketing on steroids. The “steroids” in this case is the ability to suggest actions in the email’s, track if those actions were or were not taken, and to send the next email based of whether the suggested action was taken. These “if – then” branches is what gives…

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To Google a high quality webpage is one that is useful to the user taking into account what they're trying to get done

To Google Highest Quality Content Means Most Useful to Desired Audience

Quantifying the Subjective You’ve heard Google rewards the best content with a high search engine ranking. Yet “best” is subjective. Different people have different ideas about what is best. How does Google determine what content is best in order to create their search rankings? Would you believe Google does this with people? These people are…

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Technical SEO audits are incomplete in what they report about how easy it is for your website to be found via organic search

What SEO Technical Audits Fail to Report About the Find-ability of Your Website

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University. Today’s Inbound Marketing Minute talks about SEO technical audits. There’s almost no end of websites where…

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marketing automation is one form of email DRIP marketing

The Effectiveness of Marketing Automation DRIP Campaigns

What is a DRIP Campaign? It’s where you continuously contact someone (generally via email but I suspect tools that do this will incorporate social media messaging in the future) in an effort to move them through your sales funnel (their buyers journey) one step at a time. There are two “flavors” or types of DRIP…

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publishing is how you rank your website well today, relevant and interesting content

Why Your Website and Blog Need to Resemble an Online Magazine

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University. Today’s Inbound Marketing Minute discusses the importance of publishing to the ranking of your website. While…

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social media mistakes such as talking about yourself, being too promotional, not listening, etc will hurt your reputation.

Are You Making These Social Media and Blogging Mistakes?

The Biggest Mistake is Talking About Yourself I don’t mean to be rude or insensitive, but your prospects and customers care more about their issues than they do about you and your issues. So when you talk excessively about yourself or your business, you may find the people tune you out. Are You Listening? Do…

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small business marketing strategies, small business online marketing, inbound marketing

Four Simple Questions to Help You Focus Your Marketing Strategy

Is Your Marketing Strategic or do you Wing it? When you wing it, you get wing it results, and for that reason it makes sense to be more strategic about how you approach marketing and sales. There are four very simple questions that can help you focus your thinking. Bear in mind that while the…

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Technical SEO audits are incomplete in what they report about how easy it is for your website to be found via organic search

What Everyone Should Know About Performing SEO Audits of Websites

The Technical Aspects of SEO are Required, But….. They’re not enough to ensure a high ranking. Since there are a number of free tools that provide you a wealth of details about the technical aspects of SEO for any site you specify (your own or someone else’s) rather than repeat here what’s been said over…

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small business inbound marketing lead generation vs outbound

Inbound Marketing vs Outbound | What, Why, and How Much?

How Inbound Marketing Differs That is to say inbound marketing differs from outbound marketing. Understanding inbound marketing is helped by first reviewing what outbound marketing is. Outbound marketing is where you send you advertising message out into a large audience. Examples of outbound market are: Radio commercials TV commercials Ads in newspapers and magazines Banner…

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the small business digital marketing divide is the high cost of outsourced content generation and publishing

Overcoming the Small Business Digital Marketing Divide and Ranking Your Website

Learn more…     Start Video Transcription Hello. I’m Kevin Carney of Inbound Marketing University. Today’s Inbound Marketing Minute is about the growing Digital Marketing Divide. The digital marketing divide is being created or perhaps has been created by the increasing cost required to have your website rank high in the search engines, predominantly Google.…

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Your marketing blog posts should contain visual content (images and videos)

11 Reasons Why Your Marketing Blog Posts Should Contain Visual Content

A picture is worth 1,000 words. We all know this to be true, not just because we’ve heard it over and over and over, but because we take in visual information quicker and more completely than written text. But did you know analytics backs this up? Below are 11 interesting statistics about the use of visuals…

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guest blogging, inbound marketing

Guest Posting Generates Backlinks: Business Networking Between Websites

Guest Blogging is Still a Respectable Way to Be More Known For both yourself and your website. The comment Matt Cutts made several months ago about guest posting being done as a link building tactic is valid. Guest blogging had become a SPAM tactic with firms coming into existence to publish as many poor quality posts…

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lead nurturing, marketing automation, email marketing, content marketing

Lead Nurturing for Small Business: The Purpose of Marketing Automation

Marketing Automation is Sophisticated Email Marketing The main concept of Lead Nurturing is to stay in touch with people who have visited your website, but either have never bought, or who have not bought recently. Marketing Automation is a very sophisticated form of email marketing where you send email’s to people, suggest some action that…

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Consistency and persistence are key components of a successful Inbound Marketing effort.

Keys to Inbound Marketing Success are Consistency and Persistence

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University. Today’s Inbound Marketing Minute focuses on the importance of consistency and persistence to the success of…

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social media sites that are indexed by Google help grow your organic search traffic visitors

Why Social Media Sites Whose Updates are Indexed by Google Make Sense

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University. Today’s Inbound Marketing Minute talks about different forms of social media marketing and their relationship to…

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Why unoptimized sites sometimes outrank well optimized sites in Google

Why do Some Un-optimized Website Rank Very High on Google?

Seems a little unfair, doesn’t it? Sometimes sites that are very poorly optimized outrank you on Google. Why is this? It occurs for a variety of reasons, most of which are not technical and relate to the main four SEO success principals of: Quantity Quality Consistency Longevity I call this the Wikipedia effect, which I…

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wordpress images affect SEO via their attributes which are text searchable values: title, caption, alt-text, and description

How WordPress Images and Their Attributes Affect Your Website SEO

How Images Affect the Search Traffic to Your Website For every website, some amount of the visitors who arrive via organic search arrive by doing image searches. This can be as low as 10% for social media sites up to 90% for websites with very visual topics (bathroom remodeling, jewelry, etc). But exactly how do…

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