What are the benefits of lead tracking software?

The importance of tracking your leads with marketing automation

Lead tracking software helps you know what your visitors and leads are doing on your website. I don’t need to tell you why it’s important why you know what your visitors and leads are doing within your website Lead tracking is one of the best sources of insights on customer experience, relative to the use of your…

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How can you build trust with your customers?

How to engage and maintain your current potential customers

Engaging your prospects and customers is one of the most important factors when creating a successful marketing campaign. When the prospect has become a customer it is important to engage and maintain them. Your relationship didn’t end, it just started. Your current customers are your reviewers, success stories, evangelists, and demonstrators of how much you…

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How do you define a homepage?

Google Search Quality Ratings: Important Definitions

This post is a part of a series of posts that informs you as to how Google defines quality in respect to web pages.  From our last post, once you have understood the The purpose of Google’s Page Quality Rating and what defines the quality of that web page, it is important that your are familiar with some definitions Google…

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What techniques do you use to motivate your customers buyers?

Techniques on how to uncover your customers motivation

Understanding what triggers motivation is a critical part of marketing. Motivation is the thing that propels people to take action. Understanding what motivates your customers helps you better serve their needs by crafting marketing campaigns and delivering products that they want to buy. The role of motivation to marketing The ability to understand your customers is…

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How can small businesses build and grow their subscribers list?

What you need to add and improve your email subscribers list

Building subscriber lists is an important part of your email marketing strategy. Remember that having a big list is not enough. You need to have email addresses that are relevant to your business, your business goals, and (and this is the key) relevant for the people who subscribe. There are a number of ways to collect…

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How does marketing automation work for small businesses?

What are the main solutions provided by marketing automation?

Marketing automation is one of those tools that small business really need but it’s generally not clear to them what it is and why they need it. Before investing in marketing automation you need to understand it. You need to fully understand everything it can do for you. When thinking of investing in marketing automation, ask…

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How can marketing automation transform small marketers?

How to become more time effective with marketing automation

Small businesses that use marketing automation to nurture prospects experience increase in qualified leads and closed business. This is because through marketing automation you “nudge” people along, and that both helps filter the strong leads from the weak leads, AND generates sales. However, a large percentage of marketers are still not using marketing automation. If…

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How can you build great email marketing campaigns?

How to get email marketing right with marketing automation

Email marketing is still the king of ROI in the marketing kingdom. Email marketing remains one of the best ways to generate convert prospects and create paying customers. It allows a personal and direct channel of communication between a company and its leads. But how do you get it right? There are some prerequisites of…

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How do you build targeted email campaigns?

How to be more relevant with your customers-targeted email

Have you segmented your lists? Targeted email campaigns improve conversions and boost revenues. If you don’t know the importance of sending segmented emails, you are missing opportunities to increase your ROI. People are different and react differently to the same approach. So what are the benefits of sending targeted email messages within your email campaigns? Relevance…

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How can you increase your customers retention rates?

How to improve customer retention rate for your business

For small businesses, retaining customers is an incredibly important part of growing a sustainable business. We are in the business to earn and keep customers. According to research from Harvard Business School, increasing customer retention rates by 5% increases profits by 25 to 95%. What is the meaning of customer retention? It is how well you…

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How can you improve in your customers retention strategy?

How to measure your customers expansion strategy

Once your prospect converts and becomes a customer, your job (as a small business marketer) of building engagement with your customers begins. Always remember that to be a successful small business, you must attend to all of your customer’s lifecycle from awareness to retention. So how can small businesses take control of their customers after they have…

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What is brand publishing?

Brand Publishing

Brand Publishing Brand publishing describes how businesses (brands) directly publish content for their customers, their prospects, and to the world at large. Brand journalism is simply the strategy of telling out your story in the style of journalism. Primarily this is done through their blog website, and is also done via social media networking sites. This is…

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What is the purpose of Google’s Page Quality Rating?

Google Search Quality Ratings: Page Quality Rating

This post is a part of a series of posts that informs you as to how Google defines quality in respect to web pages. The purpose of Google’s Page Quality Rating The purpose of Google’s Page Quality Rating is to make sure that your website provides what the searchers are looking for. The ratings determines whether your…

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Marketing automation tips that can benefit small businesses

How much can you do with your marketing automation platform?

From content creation to organization, marketing automation is all about streamlining your marketing processes. With marketing automation, that’s exactly what you need to engage your prospects and keep your customers coming back. The following are some of marketing automation tips to help you get the best out of your platform: Create dynamic content for your…

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How best can you align your sales and marketing people?

How to achieve optimal sales and marketing alignment

Small businesses often have disconnects between their sales and marketing people. But the fact remains that both sides need to work together in order to meet overarching company goals. One of the main problem of sales and marketing alignment is that they hardly find a way to communicate with one another. Tight sales and marketing…

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Google hires people to rate websites as to their quality

Google Search Quality Ratings: Introduction

What does it mean for a webpage to be a “high quality“? While to most people this term seems subjective, Google puts enormous efforts into quantifying our subjective experience of “quality” when it comes to web pages. Human Raters To achieve this end, Google hires human raters who rate webpages as to their quality based…

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What is the importance of marketing to sales and marketing automation?

How to overcome sales people challenges with marketing automation

Marketing and sales people encounter challenges in developing customer’s relationships. They also face challenges in communicating effectively with prospects and of course with each other. These challenges can have a negative impact on the customer experience and therefore you need to have a means (a platform) that streamlines this process. Marketing automation is the best tool…

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How can you reduce the cost of customer acquisition?

How to reduce the cost of your customers acquisitions with automation

If your company is spending too much on customer acquisition you are in trouble. Customer acquisition cost is not the sole determinant of your success of failure as a company, but knowing how much you spend to obtain a customer is critical. But how do you know your customer acquisition cost? Customer acquisition is simply…

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What are the benefits of aligning your sales and marketing teams?

What are the benefits of aligning your sales and marketing people?

Conversion is the stage in the customer lifecycle where prospects take the next step along their journey toward being your customer. One conversion is when a website visitors fills out a form and becomes a lead. Another conversion is when a lead is handed from marketing to sales people (for some smaller businesses those two might…

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What is a wordpress plugin?


WordPress is a web server framework that provides a specific set of functionality. A plugin is a piece of software specifically made to extend the capabilities of WordPress sites. It is like a small program that is self-contained, packaged, and serves one very well defined function. Installing WordPress plugins (or removing them) is really simple…

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How do you create SEO-friendly content?

How to provide content that satisfies searchers and Google

When writing a new page for your business website, it needs to be SEO-friendly content for Google and the other search engines. But what does that mean? This article will walk you through the steps of optimizing your content for search engines. Choose the right keyword phrases In the context of search optimization, a keyword…

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What are the most common mistakes business owners do with content marketing?

Small business marketing mistakes to avoid in the new year

Small business marketing is a long game, which simple mistakes can mess up. This article will focus on content marketing mistakes. It’s not easy for marketers to hit a home run every time they step up to bat, but experience is the best teacher. The year is still young and it is a good time to…

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What are the characteristics of great content marketing?

How to craft great marketing content that gets results

Customers are searching for information that informs, educates, and helps them solve their problems. For you to have a successful content marketing strategy, speak directly to the needs of your customers. Address every stage of their buyer’s journey. The success of content marketing can depend upon a delicate balance. You have to strike the right balance of publishing enough,…

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How can you track everything in your business?

How small businesses can do data analytics the right way

You’ve got data. But what do you do with it? How do you translate “raw analytics” data into actionable customers insights? We have Google Analytics which gives so much data few of us know how to make sense of it, and social media analytics tell you about engagements (likes, shares, etc). But what do you…

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What are the importance of links within your website?

Internal Link Structure

Internal Link Structure The internal link structure of your website is literally the structure of all the internal links of your website. An “internal link” is nothing more than a link that originates on one page of your website and points to another page on the same website. By page I mean webpage, not WordPress page. In…

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How significant are internal links for small businesses?

Internal Links

What are Internal links? Internal links are links from pages on your website to other pages on the same website. Not only does your website need these internal links, it needs an internal link structure where the pillar posts you publish often link to the snippet posts you publish less often. This internal link structure raises the authority of…

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What can you do to get out of the Google Sandbox?

Google Sandbox Effect

Google Sandbox Effect The Google Sandbox Effect describes a phenomenon where new sites rank very poorly until suddenly, one day the levels of visitors who arrive via organic search increases dramatically almost overnight for no apparent reason. The Google Sandbox effect acts as a temporary filter for new sites. It seems new sites are not…

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What is page rank? how is it related with search engine optimization?


PageRank is THE original search signal and is still one of the strongest. Links were so critical to Google in the early days that the search engine was called Backrub before the name was changed to Google. When the Google search engine was brand new, it was based exclusively on every page and every link…

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How to create pillar blog post for your business?

Pillar posts

A pillar post is one that is well researched, well written, longer (than a snippet post) and reads more like a white paper or tutorial than a snippet. A pillar post is a substantive and informative piece of content on a specific topic. While Snippet Posts are generally 200 to 300  words long, pillar posts are generally much longer. At…

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Why Google Plus for small business?

Google Plus 

Google Plus is the social media networking site from Google. In the same way that Facebook is at facebook.com, Google Plus is at plus.google.com. However it is a mistake to think of Google Plus as “just” another social media networking sites. Google Plus Circles The reason Google Plus is not “just” another social media networking sites is…

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What is search engine optimization?

SEO (Search Engine Optimization)

SEO stands for Search Engine Optimization. In common usage the phrase seems to have different meanings to different people. There are two definitions I accept. They are similar to each other, but not exact. Definition #1 SEO is the technical aspects of making your website easy for the search engines to search and index, and the…

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What is a landing page? how is it important to small business?

Landing page

A landing page is a page on a website that encourages the website visitor to take a specific action, which either results in them: 1) leaving some contact information, or 2) buying something. Examples of specific actions are: Subscribe to an email newslettter Register for a webinar Download an eBook (in exchange for an email…

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What is website conversion?


Conversion is often considered to be when someone completes a purchase. While this is true, conversion is also the smaller steps people take during their buying process. When someone goes through the process of deciding to buy from you, they follow a certain procedure, whether they’re aware of this or not. While that procedure may…

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How to create your customers into brand ambassadors

How to turn your potential customers into brand champion

We work so hard to acquire prospects. As prospects do their online research looking for solutions to their specific problems, they sometimes get overwhelmed with information and lost between messages from competing brands. As a small businesses, you can’t have them getting lost in your content. Therefore, Grab their attention with relevant and informative content…

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What is inbound marketing strategy?

Inbound Marketing

Inbound Marketing is the process of attracting your audience to your website through a structured and methodical system of publishing useful and interesting articles and stories to your website, and sharing the best of those articles with others. The core activity of Inbound Marketing in publishing. Publishing to a website is called blogging. For that…

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How do you plan for your marketing automation strategy?

How to plan for your B2B marketing automation strategy

What are your marketing goals this year? What new lead nurturing programs are you creating? These are some of the questions you need to ask yourself as you start your 2017 planning. As you know, most people who learn of your business and your products/services are not ready to buy right away. They need to make…

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What is marketing automation?

Marketing Automation

Studies show that (on average, across America) out of every 100 leads your business attracts: 3% are ready to buy now 30% of never going to buy (from you or a competitor) 67% will buy later (from you or a competitor) The process of staying in touch with the 67% is called Lead Nurturing. Lead…

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How to be successful in developing your customers journey

How to create customers journey and why you need to act

What is the customer journey? The customer journey is the process through which customer’s move from awareness to engagement to purchase. When people buy things they go through a decision process. The decision process differs according to what people buy. Buying vacations is a more involved set of decisions than buying groceries, but decisions are…

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backlinks, inbound marketing, seo

Back links

Back links are links from webpages on sites other than your site, than “link back” to pages on your website. The image above should help illustrate the idea. Back links are critically important to the success of your SEO. In the early days of Google, back links were THE search signal, and while there are now…

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What is a sales funnel? are they important to small businesses?

Sales Funnel

The Sales Funnel is a concept that relates to how prospects “fall away” as they take steps closer to becoming a customer. That is why it is referred to as a funnel. At the top of the funnel are people who have some form of interest in your product or service. At the bottom are people…

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How do you know that its time you need a marketing automation tool?

How important is marketing automation to starter businesses?

Is marketing automation for startups a must have? Yes. Email marketing is one of the most important tools in  any marketing professional’s arsenal, when done well. Email marketing campaigns can be created to send and receive messages, but as your number of prospects and customers grows, this process becomes complex. Automating these processes makes this managable. When…

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What is the future of content marketing to small businesses?

Content marketing predictions to watch for in the new year

What is the future of content marketing for small businesses? While it’s always valuable to assess what worked last year and what needs improvements, you also need to look towards the future. The following are some content marketing predictions to watch for in 2017. Video marketing is expected to explode In 2017, it is expected that…

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How to convert more customers with lead nurturing

How to develop a remarkable strategy to convert your leads

Nurturing leads doesn’t mean sending content to your users. It means sending the right content to the right user at the right time. Lead nurturing has changed over the past years. One change is the tools that help you have gotten cheaper. But as old as lead nurturing is, nothing has changed. Customers are changing the…

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How to create valuable content for your small business

Fundamentals of a successful content marketing strategy

While Content Marketing seems to be different things to different people, there are ways of doing it that work better than others. That generate more traffic and more leads. There are certain core concepts you must get to make this work. Overview The world is not short of content. Quite the contrary. We’re drowning in it.…

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How to increase and measure your brand awareness

How to track the success of your awareness campaign efforts

Successful marketing teams take control of their customer lifecycle from initial awareness and acquisition to nurturning through the funnel to purchase to follow up retention. However many marketers tend to focus on acquiring new leads and converting them into customer, then they stop. The cheapest customer is the one who buys again In order to be…

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How to choose the right segmentation in your business

Customer segmentation: How to get the right users to your business

Small businesses usually have a specific audience for their products and services. But….. Often an entire audience does not have the same needs. That’s why we bring in customer segmentation. What is Customer Segmentation While the obvious answer is customer segmentation is how you segment your customers (generally by their interest), perhaps a better answer is…..…

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How to make your small business marketing strategy a success..

How to crush it as a small business with these hacks

While there reasons why you’re in business, as a small businesses owner you know the challenges you face. From working on a tight budget to allocating resources to keeping up with content marketing demands, running a small business requires effort, focus, and agility. This article provides you with some of the hacks that help you stay efficient.…

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How can small businesses use big data to retain their loyal customers?

How to build your brand loyalty with a structural reward program

Small business marketing people have access to customer data collection and analysis tools that not too long ago were called “big data”! They help provide insights. Every marketer needs customers that would become brand evangelist and big data plays a major role in creating loyal customers. For the rest of this post we’ll call it…

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How to find new customers with your social media strategy

How to get to know your social media potential customers

Unfortunately, many small businesses have a hard time converting their likes and tweets into sales. If you have a substantial social media following and you are not turning your followers into paying customers then you need help. This article will help you. The following are some of the ways on how to turn your social…

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What are the benefits of marketing automation for small businesses?

The benefits of marketing automation for small businesses

For both small and big organization, marketing automation has shown itself crucial to making more sales. Technology evolves. Small business now have inbound marketing strategies they need to generate leads, and marketing automation to nurture leads and convert prospects into customers. Before setting up a marketing automation platform, Know your market and what you’re offering your ideal buyers, what…

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