The four main SEO success principals are; quanity, quality, consistency, and longevity.

Internet Marketing Strategy | Longevitity: Persisting When Others Stop

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence. One of the primary SEO success factors is longevity, or how long your website has been around with content being updates at regular intervals. Zippe.biz helps…

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The four primary SEO success factors are quanitity, quality, consistency, and longevity.

Internet Marketing Strategy | Longevitity as an SEO Success Factor

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence. Three of the main SEO success factors are completely within your control: Quantity: You can always publish more stuff. Quality: You can always publish higher quality…

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Establish and stick to a publishing schedule to ensure your website gets updated consistently.

Internet Marketing Strategy | Establish and Meet a Publishing Schedule

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence. I’ve explained the importance of updating your website multiple times each day, at least if your want your website to start generating leads in months rather…

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Establish and stick to a publishing schedule to ensure your website gets updated consistently.

Internet Marketing Strategy | Establish and Meet a Publishing Schedule

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence. I’ve explained the importance of updating your website multiple times each day, at least if your want your website to start generating leads in months rather…

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Websites that are updated more often are found more often.

Internet Marketing Strategy | High Search Ranking? Update Site Often

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence. There are four primary success principals to being found online: Quantity of posts Quality of posts Frequency and consistency of posting Longevity of posting The focus…

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Your website internal link structure, when properly done, greatly elevants your search ranking.

Internet Marketing Strategy | Website Internal Link Structure and SEO

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog post is of high quality from an SEO perspective. To access either of the lead posts, please click one of the links in the prior sentence. Whether…

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Blogging for business (aka Inbound Marketing) is mostly about publishing

Internet Marketing Strategy | Long Posts Provide Some Search Benefits

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog post is of high quality from an SEO perspective. To access either of the lead posts, please click one of the links in the prior sentence. Although…

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Short posts are better for your SEO efforts because the more often your website is updated, the higher your ranking.

Internet Marketing Strategy | Search Benefits of Short Blog Posts

This post is part of a series about the Internet marketing strategy called Inbound Marketing, and is part of a sub-series on how to ensure every blog post is of high quality from an SEO perspective. To access either of the lead posts, please click one of the links in the prior sentence. Simply put, Google…

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External links have tremendous SEO significance. When you link to posts on related websites, you not only share a little link love, the search engine robots seem to interpret the external link as a reference or citation.

Internet Marketing Strategy | Search Benefits of External Links

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog post is of high quality from an SEO perspective. To access either of the lead posts, please click one of the links in the prior sentence. This…

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Internal links between the various posts on your website helps create an SEO friendly and high ranking site.

Internet Marketing Strategy | Search Benefits of Internal Links

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog post is of high quality from an SEO perspective. To access either of the lead posts, please click one of the links in the prior sentence. Internal…

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Images with Good Captions and Descriptions

Internet Marketing Strategy | Images w/ Good Captions and Descriptions

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog post is of high quality from an SEO perspective. To access either of the lead posts, please click one of the links in the prior sentence. This…

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Why post titles are critical

Internet Marketing Strategy | Importance of Well Designed Post Titles

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog post is of high quality from an SEO perspective. To access either of the lead posts, please click one of the links in the prior sentence. The…

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What makes posts high quality?

Internet Marketing Strategy | How to Ensure Posts Are of High Quality

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post in this series, please click the link in the prior sentence. One of the four success principals of attracting your audience to your website is the quality of your posts. Your posts must be…

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Each post answers one question

Internet Marketing Strategy | Each Post Must Answer One Question

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post in this series, please click the link in the prior sentence. This post is also part of a short sub-series on attracting your audience. The focus of this post is to explain the importance…

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Why are short posts better for attracting your audience?

Internet Marketing Strategy | Short Posts Attract Web Visitors Better

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post in this series, please click the link in the prior sentence. This post is also part of a short sub-series on attracting your audience. The specific focus of this post is to explain why…

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Step 1

Internet Marketing Strategy | Attracting Your Audience via Quantity

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post in this series, please click the link in the prior sentence. This post is also part of a short sub-series on attracting your audience. The focus of this specific post is the importance of…

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Step 1

Internet Marketing Strategy Preparation | Attracting Your Audience

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post in this series, please click the link in the prior sentence. The focus of this post is the four primary success principals of attracting an audience to your website that is relevant to your…

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Measuring Conversions with Google Analytics

Internet Marketing Strategy Preparation | Measuring Conversion Ratios

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. The prior post was about how you measure…

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Measuring Conversions with Google Analytics

Internet Marketing Strategy Preparation | How to Measure Conversion

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. This focus of this post is how you…

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You CAN ask too much in a CTA

Internet Marketing Strategy Preparation | Can Your CTAs Ask Too Much?

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. This post discusses the importance of asking (within…

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Conversion requires effective Calls to Action

Internet Marketing Strategy Preparation | What is Your Call to Action?

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. This post talks about conversion and your Calls…

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Conversion is a process, not a button

Internet Marketing Strategy Preparation | Your Web Conversion Strategy

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. This post explains how you implement your website…

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lead generation via inbound marketing conversion

Internet Marketing Strategy Preparation | What is Your Sales Funnel?

This post is part of a series about the Internet marketing strategy called Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. This post talks about your sales funnel, and the…

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Your Branding Statement

Internet Marketing Strategy Preparation | Your Branding Statement

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. This post talks about your branding statement. What…

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Outbound link requirements

Internet Marketing Strategy Preparation | Outbound Link Requirements?

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. A prior post explained the importance of putting…

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Outbound links are critical for successful Inbound Marketing

Internet Marketing Strategy Preparation | Outbound Links Are Critical

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. This post explains the importance of outbound links…

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Longtail keywords

Internet Marketing Strategy Preparation | What Are Long Tail Keywords?

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. Zippe.biz helps you generate quality leads for your…

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Keyword Analysis Tool

Internet Marketing Strategy Preparation | How To Do Keyword Research

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. This post focuses on you actually do effective…

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Keyword Analysis Tool

Internet Marketing Strategy Preparation | What is Keyword Analysis?

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. What is Keyword Analysis? Metaphorically speaking, keyword analysis…

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Targeted Keyword Analysis

Internet Marketing Strategy Preparation | Targeted Keyword Analysis

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. You will on occasion hear people say things…

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The category names of your website have SEO implications

Internet Marketing Strategy Preparation | Search Friendly Categories

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. There are a number of important parts of…

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The category names of your website have SEO implications

Internet Marketing Strategy Preparation | The Importance of Search Friendly Taglines

The Importance of Search Friendly Website Taglines This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. There…

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The category names of your website have SEO implications

Internet Marketing Strategy Preparation | Your Website Title Matters

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. There are a number of important parts of…

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What is your website about?

Internet Marketing Strategy Preparation | What is Your Website About?

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. The topic of this post, as well as…

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Conversion requires effective Calls to Action

Internet Marketing Strategy Preparation | Before the Call to Action

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. This post is about know what action you…

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inbound marketing, local seo marketing, business blogging, lead generation

Internet Marketing Strategy Preparation | Who is Your Audience?

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series on the preparation tasks you do prior to actually starting your Inbound Marketing effort. To find those lead articles, please click one of the links in the prior sentence. This post deals…

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What is your primary message?

Internet Marketing Strategy Preparation | Your Primary Message is…..

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series on the preparation tasks you do prior to actually starting your Inbound Marketing effort. To find those lead articles, please click one of the links in the prior sentence. The very first…

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The quality of the prep work matters!

Internet Marketing Strategies | Inbound Marketing Preparation Tasks

This post is part of a series about the Internet marketing strategy called Inbound Marketing. To find the lead article, please click the link in the prior sentence. An effective Internet marketing strategy benefits from preparation prior to “just” jumping in. Below there is a series of questions I ask during every new client start…

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business blogging, lead genearation, SEO, business blogging

Internet Marketing Strategies | Lead Generation thru Inbound Marketing

I refer to this specific Internet marketing strategy as Inbound Marketing. It is also know via the following names: SEO SEO Marketing Local SEO Marketing Search Engine Marketing Internet Marketing Digital Marketing Etc As you can infer from the image, the core or central activity of Inbound Marketing is blogging. Business Blogging is Highly Structured…

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