Creating a new List and updating the list as an action within a from within the Mautic Open Source Marketing Automation System

Mautic Marketing Automation | Creating a List, Adding it to a Form

This post is part of series of Posts providing documentation about the Mautic open source marketing automation system. The main or parent post of this series is…. Mautic Overview | Low Cost Open Source Marketing Automation for Small Business This specific post covers the topics of….. Creating a List and Adding a List to a…

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The HTML code for a embedded email opti-im form within Mailchimp.

Creating an Email Opt-in Form on Your WordPress Website

This post shows in some detail how to create (find is really more accurate) the email opt-in HTML code within your email marketing service (MailChimp is used in this example), and how to embed that code into your WordPress website. NOTE: To enlarge any of the images below, double click within the image Step 1:…

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Mautic open source marketing automation is the low cost big function alternative to Marketing, Pardot, Act-On, InfustionSoft, Hubspot, etc.

Mautic Marketing Automation | Creating an Asset, an Email, and a Form

This post is part of series of Posts providing documentation about the Mautic open source marketing automation system. The main or parent post of this series is…. Mautic Overview | Low Cost Open Source Marketing Automation for Small Business This specific post covers the topics of….. Creating Assets, Emails, and Forms This post provides detailed…

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The future of small business SEO and Inbound Marketing is DIY.

DIY SEO and Inbound Marketing for Small Business

Start Video Transcription Hi. I’m Kevin with Inbound Marketing University and today’s Inbound Marketing Minute is about small business Do It Yourself SEO, or more accurately do it yourself Inbound Marketing. SEO or Search Engine Optimization refers to the technical aspects of making a website easy to crawl and easy to index. It has to…

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Mautic is an open source marketing automation system bringing the power of big budget marketing automation to small businesses.

Mautic Overview | Low Cost Open Source Marketing Automation for Small Business

One thing small business has NOT had access to was cheap reliable marketing automation. For those of you who are brand new to marketing automation, it is very sophisticated email marketing (and potentially with social media messaging added in the future) that allows for “flows” where the next email sent depends upon whether the last…

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The future of small business SEO and Inbound Marketing is DIY.

Why the Future of Small Business SEO and Inbound Marketing is DIY

It’s because of economics Once upon a time, way back in 2010 or 2011, it was possible for a small business to buy a small business SEO package for $300 to $800 (sometimes a little more) that delivered results. The tactics that worked then are ineffective today. What were those tactics? Understand that SEO stands for…

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Inbound Marketing is Business Blogging and is supported by Social Media Marketing

What is the relationship between Blogging and Social Media Marketing?

Start Video Transcription Hi, I’m Kevin of Inbound Marketing University. Today’s Inbound Marketing Minute is about the relationship between blogging and social media. The first point is that there is one and it’s fairly strong. Blogging is where you publish original content to your website. From an SEO perspective that content needs to be known.…

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The advantages of using visual content in your Inbound Marketing and Social Media Marketing.

Social Media for Visual Content used in Inbound Marketing

When your products or services are very visual, you have benefits when it comes to Content and Inbound Marketing the rest of us lack. It’s not just that a picture is worth 1,000 words. You get to post your content in two places (or more) thereby increasing the possibility of it being found. Whether you sell…

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thrilled customers say they intend to leave online reviews then sometimes do not.

Why do Thrilled Customers Not Leave Online Reviews?

I’ve experienced it myself and I’ve heard a similar experience from many other small business owners. A customer has an exceptionally positive experience. You suggest they provide you an online review. They swear they will. Then they don’t. They buy from you again later, they’re thrilled again. They again say they’ll put in a review,…

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Every social media platform out there has a common characteristic that affects your marketing and that is that your social media updates are seen by very few of your social media followers.

Overcoming a shortfall of every social media platform in use

Start Video Transcription Hello. I’m Kevin Carney of Inbound Marketing University. This Inbound Marketing Minute talks about social media promotion of the content that you’ve published to your website. One of the inconvenient truths about social media is that your social media updates are actually seen by very few of your followers and this is…

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pillar post are part of your tiered links strategy for elevating the authority of pillar posts and important landing pages.

Inbound Marketing: The Structure and Format of a Strong Pillar or Anchor Post

But First….. Tiered Links First let me talk a little about tiered links. What they are and why they matter. Links from one webpage to another are very important to the search rankings. This is true when the links are from other sites to pages on your site, as well as between pages on your…

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Small business online marketing priorities are: 1) Your website, 2) Your blog, 3) Email, 4) Social media Google indexes, 5) Social media Google doesn't, and 6) Marketing automation

Small Business Online Marketing Priorities: Blog? Email? Social Media?

So Many Online Marketing Choices… As a small business owners you do not have an infinite amount of time, money, or energy to devote to online marketing. Yet it seems there is an infinite amount of choices in how you spend that time, money, and energy. So you need to prioritize where you spend your…

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tiered links, internal links, webpage authority, webpagae ranking

What SEO Technical Audits Fail to Report About the Find-ability of Your Website

Start Video Transcription Hello. I’m this is Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute talks about what are being called tiered links. And tiered links is when you create a link structure, and it’s easy to do within your website, with internal links, where you have a hierarchy of your posts. So you…

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mautic is free open source marketing automation for small business

Open Source Marketing Automation for Small Business: Mautic.com

Marketing automation is a form of email marketing on steroids. The “steroids” in this case is the ability to suggest actions in the email’s, track if those actions were or were not taken, and to send the next email based of whether the suggested action was taken. These “if – then” branches is what gives…

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To Google a high quality webpage is one that is useful to the user taking into account what they're trying to get done

To Google Highest Quality Content Means Most Useful to Desired Audience

Quantifying the Subjective You’ve heard Google rewards the best content with a high search engine ranking. Yet “best” is subjective. Different people have different ideas about what is best. How does Google determine what content is best in order to create their search rankings? Would you believe Google does this with people? These people are…

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Technical SEO audits are incomplete in what they report about how easy it is for your website to be found via organic search

What SEO Technical Audits Fail to Report About the Find-ability of Your Website

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University. Today’s Inbound Marketing Minute talks about SEO technical audits. There’s almost no end of websites where…

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marketing automation is one form of email DRIP marketing

The Effectiveness of Marketing Automation DRIP Campaigns

What is a DRIP Campaign? It’s where you continuously contact someone (generally via email but I suspect tools that do this will incorporate social media messaging in the future) in an effort to move them through your sales funnel (their buyers journey) one step at a time. There are two “flavors” or types of DRIP…

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publishing is how you rank your website well today, relevant and interesting content

Why Your Website and Blog Need to Resemble an Online Magazine

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University. Today’s Inbound Marketing Minute discusses the importance of publishing to the ranking of your website. While…

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social media mistakes such as talking about yourself, being too promotional, not listening, etc will hurt your reputation.

Are You Making These Social Media and Blogging Mistakes?

The Biggest Mistake is Talking About Yourself I don’t mean to be rude or insensitive, but your prospects and customers care more about their issues than they do about you and your issues. So when you talk excessively about yourself or your business, you may find the people tune you out. Are You Listening? Do…

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small business marketing strategies, small business online marketing, inbound marketing

Four Simple Questions to Help You Focus Your Marketing Strategy

Is Your Marketing Strategic or do you Wing it? When you wing it, you get wing it results, and for that reason it makes sense to be more strategic about how you approach marketing and sales. There are four very simple questions that can help you focus your thinking. Bear in mind that while the…

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Technical SEO audits are incomplete in what they report about how easy it is for your website to be found via organic search

What Everyone Should Know About Performing SEO Audits of Websites

The Technical Aspects of SEO are Required, But….. They’re not enough to ensure a high ranking. Since there are a number of free tools that provide you a wealth of details about the technical aspects of SEO for any site you specify (your own or someone else’s) rather than repeat here what’s been said over…

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small business inbound marketing lead generation vs outbound

Inbound Marketing vs Outbound | What, Why, and How Much?

How Inbound Marketing Differs That is to say inbound marketing differs from outbound marketing. Understanding inbound marketing is helped by first reviewing what outbound marketing is. Outbound marketing is where you send you advertising message out into a large audience. Examples of outbound market are: Radio commercials TV commercials Ads in newspapers and magazines Banner…

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the small business digital marketing divide is the high cost of outsourced content generation and publishing

Overcoming the Small Business Digital Marketing Divide and Ranking Your Website

Learn more…     Start Video Transcription Hello. I’m Kevin Carney of Inbound Marketing University. Today’s Inbound Marketing Minute is about the growing Digital Marketing Divide. The digital marketing divide is being created or perhaps has been created by the increasing cost required to have your website rank high in the search engines, predominantly Google.…

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Your marketing blog posts should contain visual content (images and videos)

11 Reasons Why Your Marketing Blog Posts Should Contain Visual Content

A picture is worth 1,000 words. We all know this to be true, not just because we’ve heard it over and over and over, but because we take in visual information quicker and more completely than written text. But did you know analytics backs this up? Below are 11 interesting statistics about the use of visuals…

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guest blogging, inbound marketing

Guest Posting Generates Backlinks: Business Networking Between Websites

Guest Blogging is Still a Respectable Way to Be More Known For both yourself and your website. The comment Matt Cutts made several months ago about guest posting being done as a link building tactic is valid. Guest blogging had become a SPAM tactic with firms coming into existence to publish as many poor quality posts…

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lead nurturing, marketing automation, email marketing, content marketing

Lead Nurturing for Small Business: The Purpose of Marketing Automation

Marketing Automation is Sophisticated Email Marketing The main concept of Lead Nurturing is to stay in touch with people who have visited your website, but either have never bought, or who have not bought recently. Marketing Automation is a very sophisticated form of email marketing where you send email’s to people, suggest some action that…

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Consistency and persistence are key components of a successful Inbound Marketing effort.

Keys to Inbound Marketing Success are Consistency and Persistence

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University. Today’s Inbound Marketing Minute focuses on the importance of consistency and persistence to the success of…

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social media sites that are indexed by Google help grow your organic search traffic visitors

Why Social Media Sites Whose Updates are Indexed by Google Make Sense

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University. Today’s Inbound Marketing Minute talks about different forms of social media marketing and their relationship to…

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Why unoptimized sites sometimes outrank well optimized sites in Google

Why do Some Un-optimized Website Rank Very High on Google?

Seems a little unfair, doesn’t it? Sometimes sites that are very poorly optimized outrank you on Google. Why is this? It occurs for a variety of reasons, most of which are not technical and relate to the main four SEO success principals of: Quantity Quality Consistency Longevity I call this the Wikipedia effect, which I…

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wordpress images affect SEO via their attributes which are text searchable values: title, caption, alt-text, and description

How WordPress Images and Their Attributes Affect Your Website SEO

How Images Affect the Search Traffic to Your Website For every website, some amount of the visitors who arrive via organic search arrive by doing image searches. This can be as low as 10% for social media sites up to 90% for websites with very visual topics (bathroom remodeling, jewelry, etc). But exactly how do…

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Small Business Marketing Automation, email marketing

Small Business Marketing Automation Investment is More Time than Money

Marketing Automation is Super Sophisticated Email Marketing It may help to think of marketing automation as email marketing on steroids. Rather than a standard DRIP campaign where everyone gets the same set of email but on their own personal schedule, marketing automation software and services are different for two reasons: 1) When someone clicks a link…

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YouTube marketing, video marketing, inbound marketing, content marketing, seo

How YouTube Video Marketing Helps Grow Organic Search Traffic

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University and today’s Inbound Marketing Minute gives a very high level overview of video / YouTube marketing…

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inbound marketing, video marketing, youtube marketing

Growing Organic Traffic and Leads with Video (YouTube) Marketing

YouTube is the 2nd Most Used Search Engine on the Planet Which is the main reason you can’t afford to ignore it. This post provides an overview (and the key word is overview) on how you use YouTube to enhance your Inbound Marketing with Video Marketing. Think of this article as the outline. Over time…

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marketing automation, email marketing, inbound marketing

An Overview of Small Business Marketing Automation (that Works Well With Inbound)

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University. Today’s Inbound Marketing Minute is about marketing automation. In a prior video I described the three…

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ethical sales? ethical marketing? small business marketing

Ethical Marketing and Sales: Does it Exist or is Capitalism Too Competitive?

Are Our Role Models too Crooked? Examples of big corporation bad behavior is all to common. Wall St investment banks too bets with money that wasn’t theirs and created the 2008 global financial meltdown. To date not one Wall St investment banking executive has been charged with fraud in spite of the US Justice department…

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email marketing, newsletters, autoresponders, DRIP campaigns, marketing automation

An Overview of Small Business Email Marketing (that Works Well With Inbound)

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University. Today’s Inbound Marketing Minute is about email marketing. There are three broad categories or styles of…

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email marketing, email autoresponder, email drip campaign

The 3 Forms of Email Marketing: Newsletter, Drip Campaigns, and Marketing Automation

Overview Those infamous studies show…. email marketing works. The optimum combination for generating business online is….. Attract visitors through Inbound Marketing. Obtain their email address in exchange for something. Stay in touch via email. Not that social media marketing doesn’t serve a purpose, but these studies show the money is in Inbound Marketing and email.…

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boosting facebook posts, small business online marketing

How to stop wasting money on boosting Facebook posts for your Small Business Marketing

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University and today’s Inbound Marketing Minute is somewhat intentionally misnamed. The title is… How to stop wasting…

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marketing spend, effective marketing, buyers journey, sales funnel

The 2 Most Important Things to Help You Spend Money On Effective Marketing

1. The Buyers Journey When we buy something, we through a decision process. I’ve called the The Buyers Decision Process, but recently learned a term (from Hubspot no less) I like better…. The Buyers Journey. The concept here is we (all) go through a decision process when we buy stuff. For inexpensive products and services…

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content marketing, inbound marketing, editorial processes

Which Content Marketing Rules Help Grow Traffic and Generate Leads? Which Hinder?

Rules Provide a Framework to Work Within But when it comes to Inbound or Content Marketing there are good rules and bad rules. There are rules that help and rules that hinder. Content Marketing Rules that Help Understand your audience and what they need I would hope this goes without saying, but I know it…

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small business online marketing priorities

How should you prioritize your small business online marketing efforts?

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University. Today’s Inbound Marketing Minute addresses the question of… as a small business owner with limited time,…

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content marketing, google ranking, lead generation

Obtaining the #1 Search Engine Spot on Google with a Single Piece of Content?

What a niche! An article published in the New Zealand Herald titled “The effectiveness of content marketing” provides an example of someone named Lori Nash Byron obtaining the #1 spot in the Google Search Engine Result Page with a single piece of content. It was a 1,200 word education piece about what are called Diverging Diamond…

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business blog, online marketing, your website under your domain

Why Blogging on Your Website Under Your Domain is Online Marketing Insurance

Facebook Made a Recent Change that Hurt Business Page Views On April 21st, 2015, Facebook announced changes to their algorithm that determines what is presented in your news feed. In summary, Facebook is emphasizing news and updates from close friends more. To make these extra Facebook updates fit into the news stream, updates on Facebook pages (including…

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hubspot certification, inbound marketing

Does the HubSpot Inbound Marketing Certification Demonstrate Anything?

What Does a HubSpot Inbound Marketing Certification Mean? The Hubspot Inbound Marketing certification means you have a basic grasp of the main concepts, the main concepts being: Essentials of an Effective Inbound Strategy Optimizing Your Website for Search Engines Creating Content with a Purpose The Fundamentals of Blogging Amplifying Your Content with Social Media Enticing Clicks…

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google+, google plus, search engine result pages, inbound marketing

What is the important thing most people do not get about Google+?

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hi.. I’m Kevin Carney of Inbound Marketing University, and today’s Inbound Marketing Minute is to clear up a gross and common misconception about Google+.…

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link building, inbound marketing, search engine optimization

When it comes to link building, what matters most and works best?

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University and Today’s Inbound Marketing Minute is on the topic of link building. There’s a lot of…

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google plus, google+, SERPs, search results

The Useful Way Google+ Boosts Your Search Ranking and Results

But Isn’t Google+ a Ghost Town? It’s not really true that Google+ is a ghost town. It may turn out to be more like the new sub-division no one has moved into yet. The reason is when you integrate your social media platform into search the way Google has with Google+, people are going to figure it…

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too repetitive, business blogging, inbound marketing

When Should I Worry About Being Too Repetitive with my Blog Topics?

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University. Today’s Inbound Marketing Minute is on the topic of… When do you need to worry about…

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kaizen, inbound marketing, continuous improvement

The Japanese Concept of Kaizen Applies to Inbound Marketing for Lead Generation

How does Kaizen Apply to Your Inbound Marketing? Note the question is not “does it”, but rather “how does it”. There is no question about that fact that the Japanese concept of Kaizen does apply to your Inbound Marketing or Business Blogging (which are two different names for the same thing). Kaizen is the Japanese concept of…

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wordpress, inbound marketing, search engine optimization

Does Your Inbound Marketing Website Need to be WordPress?

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen). === Start transcript Hello. I’m Kevin Carney of Inbound Marketing University. Today’s question was submitted by Sharon and the question is do I have to use WordPress…

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