product and service videos, story telling, inbound marketing

Video Can Tell a Story Concisely Which Helps You Tell a Story About Your Business

But Make Sure You Have Something to Say

The video below is a prime example of how to effectively use video to make a point.

The point made in the video is that in spite changes in technology, the fundamentals of marketing have not changed.

The “old man in the chair” represents a print ad from the 1950’s. The young man on the cell phone represents today.

In 2 minutes and 3 seconds they effectively convey the idea that the fundamentals of marketing has not changed since the 1950’s, which they have not.

Why does this video work so well?

  1. It has a strong point.
  2. It makes a strong comparison, which makes the point.
  3. It’s short.

The Importance of Getting to the Point

Getting to the point is not nearly as easy as rambling, which is why the Internet is littered with videos that ramble on and on.

Woodrow Wilson was once asked how much time he needs to prepare a speech. His response was great.

That depends on the length of the speech. If it is a ten-minute speech it takes me all of two weeks to prepare it: if it is a half-hour speech it takes me a week: if I can talk as long as I want to it requires no preparation at all. I am ready now.

Getting to the point is respectful of your viewers. Not just their time, but it helps them understand what you’re saying with a minimum of thinking.

However it takes more of your time and energy to do so. But it’s worth it.

To Learn More

Contact us. Teaching small businesses how to market themselves online without breaking the bank is our reason for being.

Contact Us

Related Posts

Tips on how to get more subscribers on your YouTube channel What makes YouTube different from every other social media platform out there is: YouTube is the 2nd most used search engine on Earth Video is...
2 way on how to improve on the quality of your video marketing in 2016 By now heard about the benefits of video marketing for your small business. You also need to hear that video is changing and your consumers need di...
Entertaining videos for small businesses that is likely to be shared Small business marketing provides small business owners with an opportunity to make presentable 1st impression to its ideal customers. Small busine...
Adding value to your audience with a well-planned video marketing With video marketing, to find success for your business, you need to set a video marketing strategy to guide your video marketing activities. Below...
Should you use a script for your videos? if yes, How to.. You WILL be doing video! Maybe not today. Maybe not tomorrow. Maybe not next year (probably by next year), but you will be doing video, and sooner th...

Leave A Response

* Denotes Required Field