product and service videos, story telling, inbound marketing

Video Can Tell a Story Concisely Which Helps You Tell a Story About Your Business

But Make Sure You Have Something to Say

The video below is a prime example of how to effectively use video to make a point.

The point made in the video is that in spite changes in technology, the fundamentals of marketing have not changed.

The “old man in the chair” represents a print ad from the 1950’s. The young man on the cell phone represents today.

In 2 minutes and 3 seconds they effectively convey the idea that the fundamentals of marketing has not changed since the 1950’s, which they have not.

Why does this video work so well?

  1. It has a strong point.
  2. It makes a strong comparison, which makes the point.
  3. It’s short.

The Importance of Getting to the Point

Getting to the point is not nearly as easy as rambling, which is why the Internet is littered with videos that ramble on and on.

Woodrow Wilson was once asked how much time he needs to prepare a speech. His response was great.

That depends on the length of the speech. If it is a ten-minute speech it takes me all of two weeks to prepare it: if it is a half-hour speech it takes me a week: if I can talk as long as I want to it requires no preparation at all. I am ready now.

Getting to the point is respectful of your viewers. Not just their time, but it helps them understand what you’re saying with a minimum of thinking.

However it takes more of your time and energy to do so. But it’s worth it.

To Learn More

Contact us. Teaching small businesses how to market themselves online without breaking the bank is our reason for being.

Contact Us

Related Posts

What are the importance of live streaming videos to small business? Video marketing is an effective small business marketing strategy. This is because the costs of making and hosting videos have plummeted. People now s...
Important YouTube analytics- How to monitor your progress YouTube is the second most used search engine on the web but many marketers under utilize it. When business marketers think about optimizing their ...
Expressing the image of your business within a short time using video It is estimated that 75 percent of people worldwide watch videos on the Internet frequently. If you understand that there are more than 1 billion acti...
How to make sure that your video does what you need it to do There is a big difference between video marketing and video advertisement. Video marketing is the use of online videos as an information tool on your ...
How to invest and succeed in your video marketing strategy For small and big businesses, video has been most frequently cited as the new digital frontier. There is no doubt that video is important to a compreh...

Leave A Response

* Denotes Required Field