How can small businesses grow on You Tube?

Tips on how to get more subscribers on your YouTube channel

What makes YouTube different from every other social media platform out there is:

  • YouTube is the 2nd most used search engine on Earth
  • Video is a content format we (especially young people) prefer

Gaining new subscribers helps you build awareness and customers.

This article we’ll teach you how to get more subscribers on your YouTube channel.

Post new content regularly

Adding new content regularly and consistently attracts new subscribers to your channels. With video marketing, consistency is always key.

Treat your YouTube channel as if you had a regular show. If you publish a new video weekly work backwards from the day and time of publishing.

Creating helpful case studies (success stories) videos is a great way to give your potential customers a reason to work with you.

Focus on Your First 10 Seconds

Make a great impression within the first few seconds of your video. Get right to the point and capture their attention quickly. We tend to decide that we will or will not continue watching in about 10 seconds.

Use Your Call to Actions strategically

Calls to action gives you an opportunity to turn a viewer into a subscriber.

In YouTube there are cards which display as a banner ad in the top right corner of the video. The image below shows an example of one, along with an example of an annotation (the CTA feature within YouTube that existed before cards were invented).

YouTube cards provide the CTA that gets visitors back to your website

YouTube cards and annotation

 

 

 

That thing in the top left is an annotation. Annotations existed before cards were invented, can take up a large amount of screen real estate, do not work on phones and tablets, and are generally considered to be ugly

Cards are newer, more attractive, and do work on phones and tablets.

Download the eBook: The 7 Fundamentals of Being Found Online

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