How to measure the effectiveness of your videos

Metrics on how to measure the effectiveness of a YouTube video

Have you ever come across a video on YouTube that wasn’t very good but people keep watching it?

YouTube views is doubtless the most well-known measurement in social media. But the real truth is YouTube views aren’t the most important metric.

Someone has to watch a video on YouTube for more than 30 seconds to count as a view, so you know every viewer stayed at least that long, but the amount of time watched to count as a view shouldn’t really matter.

So how do you measure the effectiveness of a video?

The following are some metrics that can help you. You can get them from digging into your YouTube Analytics.

Audience Retention

Try to figure out how long your audience watch your videos on average.

More accurately you can determine audience drop off. How many people make it how far into the video before leaving.

Subscriber Velocity

Subscriber’s velocity gives you an idea of how many of your subscribers are jumping right into watching your content. Off course this number can be twisted, but you can still compare the numbers versus previous videos in total subscriber views numbers.

Subscribers Gained

YouTube subscribers are like followers on social media networks.

The more subscribers, the more people are going to be notified of new videos.

So do your videos get people to subscribe, if not, do you know why not?

Remember that it’s very important to ask people to subscribe within your channel.

Therefore get informed that YouTube views aren’t the most important metric. But the above discussed metrics will help you.

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