How t choose live video platform and using live streaming for small businesses

Live video streaming to support your marketing efforts

Live video streaming is changing the way small businesses produce their content.

Sharing your content, live events and updates on your small business using live videos helps make your audience feel more connected to your small business.

Videos (Live and recorded) are being used in many platforms. Platforms like Facebook and other social media networks  highly use videos which drives traffic and which in turns drives more potential customers to small businesses.

Live videos have really pushed small businesses towards a modern content creation behaviour.

Remember that we are in a society where customers want what they want and when they want it and it is for this reason that live video streaming has become the most modern content creation platform.

Which live streaming platform fits your small business?

As a small business, ask where your audience is spending much of their time. Doing this is important as it will help you not transfer your audience from one platform to the other but rather to meet them where they are.

But, to interact with your audience effectively, consider using live mobile streaming apps, like MeerkatPeriscope, YouTube Live Events, or the new Live Video from Facebook.

What should you be streaming?

For small businesses like you, there are many ways you can live stream.

Tell a story of your small business. Focus on what your small business provides and what are the benefits to your customers. Also highlight your employees. This helps put more than one face on your business.

Generally, you can effectively use live streaming video for your small business on the following areas.

  • Share Live Events
  • Host Interviews of People of Interest (which can be customers)
  • Show How You Create a Product
  • Conduct Training

As you can see, live video streaming helps small businesses in supporting their marketing strategies and helps them achieve their objectives.

Learn more here…

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