YouTube is the second most used search engine on the web but many marketers under utilize it.
When business marketers think about optimizing their content on Google, about YouTube, they miss a great opportunity for better results.
If you’re not using YouTube to its full potential, you’re missing out. This is because most YouTube traffic IS organic traffic.
In this article, we will show you how to use YouTube analytics to monitor your YouTube progress
Creating quality videos and properly optimizing them for search engine optimization is the start. Then you also need to know how to keep track of your videos and find out how your audience engages with them.
One of the beauties of YouTube is that it has a good built-in analytics system that tells how your audience engages with content
You access YouTube analytics at the following URL….. https://www.youtube.com/analytics.
View analytics shows your how popular your videos are.
Check on your
- Views in general,
- Watch time,
- Average view duration.
The number of views tells you how many people were attracted to your videos, while the watch time and average view duration indicates how engaging the videos were.
This analytics gives you an insight of who is watching your videos in terms of both gender and location. This helps you know if you’re attracting visitors from desired locations and of course if you’re appealing to the gender of your desired buyer.
This analytics helps you to know how people are finding your videos. This help you tune your SEO efforts further.
This allows you to see which devices users are viewing your videos on. This help you to know how to optimize your videos for a particular device.
YouTube is under used by many businesses and YouTube analytics is a hidden gem in learning what does and does not work in terms of your business getting to the people you want.
Learn more here about generating leads online…