When it comes to your content marketing strategy, the rise of video cannot be ignored.
Small business marketers now claim that without video marketing, your business is likely to lose. This is because YouTube is the second most used search engine in the world and your competitors are starting to create them.
Don’t worry, it’s not too late to start on video marketing strategy in your small business.
Video marketing has evolved.
If you want to keep up with modern video marketing standard, you need only follow a few important points.
Rank on YouTube. It is a search Engine.
It’s safe to say YouTube is THE reason video marketing is effective.
YouTube gets about billion search queries a month.
Always remember to follow SEO best practices to help people find your business on YouTube.
Done right, YouTube marketing increases your website’s authority as every video links back to something on your website.
Video is more memorable
A larger percentage of people remember things learned in videos better than ANY other type of content. This better encourages people to share your content with others. With video in your marketing strategy, your business website will rank higher (over time), than if you don’t include video.
Video marketing is a great way to reach people unreached by your business.