The reason more and more small businesses are including video into their overall marketing strategy is because video works.
To get the most out of video marketing, you must tell a good story that answers common questions.
An example always helps
A pilates studio in Austin, TX (where we’re based) put video on their website that show what pilates is, how people use it, and the benefit those people see.
This changed the nature of the phone calls they get. People used to call and ask “What is Pilates?”. Now they call and ask “When are your classes?”.
Getting the most out of videos for small businesses is nothing more than answering questions in a video format. Video on your website serves the same purpose as blog posts, it provides answers and other useful information. Just in a format that allows you to demonstrate things that can’t easily be done via the written word.
To be successful with video marketing, you must understand it is part art and part science.
So how do you get your sales people use video in your business?
Your sales people should be familiar with the content on your website, and video is nothing more than other content, in a video format.
It’s really no different from other forms of content.
The challenge sales people have is accessing and using this format is both finding existing videos on your website AND making it easy to create new videos.
Make it easy for your sales people to create videos
Allow a sales person to shoot a short video on their smart phone and upload that video into a shared folder (Dropbox for example) for processing by someone back at the office. These videos can be of them answering a customer question, or of a customer providing a testimonial.
Many people (especially younger people) prefer watching than reading and instead of that 2 or 3 paragraph email you send your customers, record and send it as a video message.
This is one of them many simple and effective way of using videos in your small business.
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