Why are videos content so important?

How to effectively use video content in social media for your brand

Video marketing is on the rise and many businesses benefit from them.

Businesses face the challenge of creating more effective videos that stands out in the crowded social media networks.

How do you measure the effectiveness of a video? In social media, videos are measured on how they appeal to the viewers.

Video are used by businesses because of their relevance and trust. They also boost brand favorability.

Social videos seem to have greater impact on customers and this means businesses have an opportunity to capture the audience’s attention and deliver the best message in the format of a short video.

As a business, you need to be creative to ensure that your videos capture the views attention.

The impact of branding

With social videos, the few seconds you have to explain to your viewers allows you to brand your business. What’s important is to create the best association between the story and your brand.

Social media videos, due to being very short, are a tool for branding more so than lead generation.

The hard part is to create a series of short videos that create a brand impression without the videos all looking a like. The good news is each of the videos runs only 15 seconds or so. This makes is possible to share various feel good stories about the brand from the perspective of various customers.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to increase engagement with your video marketing There are many ways of increasing engagement with your video marketing strategy but this post specifically focus on how to optimize your video for Sea...
2 way on how to improve on the quality of your video marketing in 2016 By now heard about the benefits of video marketing for your small business.You also need to hear that video is changing and your consumers need di...
11 Reasons Why Your Marketing Blog Posts Should Contain Visual Content A picture is worth 1,000 words. We all know this to be true, not just because we've heard it over and over and over, but because we take in visual inf...
Metrics on how to measure the effectiveness of a YouTube video Have you ever come across a video on YouTube that wasn’t very good but people keep watching it?YouTube views is doubtless the most well-known meas...
Reasons why every small businesses need (more) video As a marketer for a small business, you’ve got your hands in all sorts of marketing strategies. From product marketing to content creation, social med...

Leave A Response

* Denotes Required Field

CommentLuv badge