The two major ways of using video as your marketing tool

Appropriate ways of using your video Marketing for your small business

Are you planning to use video with your small business marketing?

Good choice.

When you start thinking about video marketing for your small business, you may image the need of a big budget depending of the features and service you want with video marketing.

This may include thinking of how to get a High definition camera and so on.

As Inbound marketing experts, we advise you that you should not get scared with the big budget because your video marketing DOES NOT REQUIRE A BIG BUDGET and due to YouTube being the second most used search engine (after Google) low budget but good videos are being found.

Discussed below are the two major ways of using video as your marketing tool

Create an explainer video for your target customers

An explainer video is one that explains that problem your prospects have, and how you solve it.

By creating an explainer video, you provide an answer to the question how you help your customers. By creating an explainer video, you also provide general information about your business and how they contact you.

Generally, an explainer video gives an overview to the customers of what you have for them and who you are.

Create a video that explains your Product or Service

We all know that seeing is believing and video helps target customers put themselves in a clear view of your product or service. If your small business is selling a service, it is important to create testimonial videos of previous customers who appreciated your service.

For examples of low budget testimonial videos, follow the link below…

The Value of Community and Coaching to the Success of Small Biz Online Marketing

If your business is offering a product, create a videos to shows how people use the product, and also consider creating a video that shows the end results to those people of using the product. What some call “the benefit of the benefit”.

This will help convince the customer that your product or service serves their needs.

Learn more here..

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

The most effective ways to reach your potential customers Social media has proven itself to be effective at helping build a community around your business, and maybe now is the time to layer on the use of liv...
How to effectively use video content in social media for your brand Video marketing is on the rise and many businesses benefit from them.Businesses face the challenge of creating more effective videos that stands o...
How to produce more effective video content for your business Videos are an essential component of successful social media marketing strategies.Have you embraced social media videos for your brand?When it...
Entertaining videos for small businesses that is likely to be shared Small business marketing provides small business owners with an opportunity to make presentable 1st impression to its ideal customers.Small busine...
A strategy for your video-marketing activities to maximize your reach. Videos give customers a quick overview of a product or service in a format many young people perfer. In less than thirty seconds, a customer can get t...

Leave A Response

* Denotes Required Field