You need to publish the bulk of your content to YOUR website because that is where you control the rules.

Why Does Your Content Marketing Need to Occur Mostly on Your Website?

LinkedIn recently and quietly turn off the ability to export contacts.

Google recently announced Goolge+ profiles will no longer be the “universal ID” used by all Google apps.

Back in April Facebook changed what appears in news feeds, emphasizing posts from news organizations and close friends, and de-emphasizing updates on business pages.

As a business owner had you put a lot of effort into attracting and growing an audience on any of those platforms (and some of you had put years into such efforts), those efforts were undone almost overnight.

The various website owners can do this because they’re the website owners.

Which brings us to the trick question of….. where should you attract and grow your audience?

The answer of course is…. ON YOUR WEBSITE.

The reason is because that is the one place on the entire Internet where the only person who can change the rules is you.

In practical terms, what this means is:

  1. Publish almost all your content to your website in the form of blog posts, videos, infographics, etc.
  2. Use social media to promote your own content.
  3. If you’re really into it, turn your website into a social media site by installing software that does so.

In terms of turning your website into a social media site, there are numerous software applications that do so.

Let us assume you use WordPress (because as a small business owner nothing else makes sense). A short list of WordPress plugins that do this are:

  • BuddyPress
  • WP Symposium
  • WP Mingle (which is what we use for our Students Forum).

However the specific plugin you use is a mere detail. What matters most is you encourage conversations on your website

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