Some we fail to attend to our social media privacy settings we can share personal details we did not intend to.

When Social Media Sharing Benefits Marketers and Crooks Alike

Striking the right balance between convenience, privacy, and security.

Social media has caught on in large part because of how convenient it is to stay in touch with friends and family.

However, privacy settings for many social media sites is complex and when we don’t pay attention to how they’re configured we sometimes share personal details outside of the circle of people we intend to.

This can be a bonanza for marketing people and crooks a like,

Facebook ads can now be ultra targeted using the personal demographic information we all enter into our Facebook profiles, as well as the contents of your Facebook updates.

Below I provide two examples of social media access to information that (to me at least) is on the border of convenience and privacy.

The Antwerp Fortune Teller

This is a TV commercial from an Internet bank. They’re using the format of a fortune teller to show people how much detail about ourselves we make available to the world.

There is not much I can add to the impact of the video itself. Watch it. It’s only 2 and a half minutes long.

Crystal Knows

This is a browser extension that provides you with personality profiling insights of people to whom you’re sending email, making suggestions on what words and phrasings will have the greatest impact on them.

The information the personality profile is put together from is the contents of email’s you’ve exchanged with the person as well as what can be gleaned from their social media profiles and updates.

Below is a link to my personality profile and it seems spot on.

Crystal Knows is software that makes suggestions to you on how to more effectively communicate with the people you communicate with.

Crystal Knows Kevin Carney

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

https://www.crystalknows.com/userdata/personalities/kevin-carney.png

 

Conclusion

We are definitely moving into a brave new world.

Know your social media privacy settings.

Be aware of what you post.

But From a Marketing Perspective….

It might help you sell more.

As will Inbound Marketing.

To learn about Inbound Marketing…

Download the eBook: The 7 Fundamentals of Being Found Online

 

 

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