Social selling for small businesses works.
Small businesses that use social media selling as part of their sales process say that social media has helped them reach their goals. But despite the good results of social selling, many sales people are still holding back.
To be a good social media seller, you must understand what social media is. If you don’t get the core principles of social media, you will not make it with social selling.
Social selling is not a set it and forget it strategy. You need to interact with other people. When time is limited (and when isn’t it) social media automation tools like Hootsuite can help save time, but they never respond and interact as a person does.
Someone has to monitor and participate.
To be a great social sellers does not mean you are that guru. You need to know a couple of thing. They include,
Understand what social media is and understand myths about social media. Know what social media isn’t.
Social media is a means of encouraging engagement within a virtual or online community. Social media is not a direct lead generation tool (at least not primarily).
Sales comes from engagement. The focus of social media is engagement.
Know how to use social media platforms. You don’t need to know everything about social media. Understand the basics and with confidence.
Take your time to research the people who participate the most in your social media conversations. Use what you learn to determine the right channel when following up on them. You will have the greatest impact through them when you use the channels they prefer.
There are multiple social media platforms. You don’t need to be onall platforms. But to be a best social seller, be on the main platforms where you can reach your prospects.
Marketing automation for social selling really is a necessity. Above it was described as desirable, but maintaining a steady stream of social media updates that go out at predefined times strongly benefits from the use of tools like Hootsuite or Buffer.
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