Common social media marketing channels for every marketer

The most popular and effective social media channels

Every small business offer different kind of products or service to their customers.  When it comes to social media marketing for small businesses, look deeply into each social channel and determine which will work best for your small business.

There are quite a number of social media channels and it’s not advisable to sign up to every one. Determine which channel is most relevant to your small business.

The important question to ask is on which ones does your desired audience hang out.

Also you need to have a clear plan of how you are going to use social media because you can be attracted to other irrelevant things that may draw your attention. Social media can be a good tool for engaging prospects, and can also be a huge waste of time and effort.

So be strategic.

Social media marketing takes time. Don’t get frustrated when you don’t see immediate results.

The following are some of the social media channels that small businesses can use in today’s marketing.


This is biggest social media channel. Facebook is a place where you can send messages, comment and view photos for various business products. With many Facebook users, you can create a page for your business but remember that you need to update it on a regular basis.

While Facebook is primarily consumers if you sell B2C it makes sense. Some of those consumers are business owners so if you sell B2B it MAY make sense.


Twitter is a social media channel that is meant for people you want to communicate with. Recently, twitter has been seen as a place for breaking news using the hashtag feature.

Twitter is a great channel for small businesses to connect with their customers.

Create a business twitter handle and auto tweet blog posts from that twitter handle. Over time more and more people will subscribe. The effort on your part is minimal and people only see your tweets after they follow you, so there is no element of SPAM here.


Instagram is a photo-sharing platform.

Instagram is a great channel to share photos of your products, your staff and any new development on your business. This works well for businesses where the look of the product matters greatly. Jewelry, cosmetics, food, home remodeling, furniture, cars, etc.


LinkedIn is a social media channel for professionals.

As a small business getting to LinkedIn, you need to approach it with more seriousness.  LinkedIn has a Group feature where people with the same interest share ideas and interact effectively. As a small business, join these groups to establish yourself as an expert in the market.

LinkedIn tends to work best for B2B companies.


This is a video oriented channel. YouTube is somewhat generic (like Facebook) due to it’s sheer size. However creating videos takes more effort than creating blog posts. However the payoff can be enormous.

If you’ve ever heard of Gary Vanerchuk it’s because of a YouTube channel he created (many years ago) to sell more wine through his family wine business. It was an enormous success.


There are many social media channels but being on too many social media channels affects your productivity. Choose which ones make the most sense for your business, then commit to putting in the needed time and effort to use then well, but limit your time. There is a fine line between social media marketing and wasting time online.

Learn more here…

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