Social media marketing best practices

The Dos and DONTs of social media marketing for businesses

Social media marketing allows small businesses to communicate directly with their prospects and customers. No filters. No interpreters. No one to inject “what they mean is [whatever].

This is just one of the benefits of social media.

Social media also provides an indirect benefit to your organic search results.

 

In various ways, Small businesses use social media to find leads.

Therefore, social media network provides an excellent channel to help your small businesses get found online.

Social media conversations for small businesses allows you to more easily interact with your audience, but as much as social media marketing is important to small business, if  done improperly, it may backfire.

This post focuses on the Dos and DONTs of social media marketing.

Dos

Select which social media platforms make the most sense for your type of business. B2B? LinkedIn probably makes more sense than Facebook. Visual products (food, jewelry)? Instagram and Pinterest probably makes more sense than LinkedIn.

Although most people disagree with me, Google+ always makes sense. This is due to how tightly Google has integrated Google+ with search. As more people realize this Google+ use will increase.

Get into social media marketing with a clear idea of what you plan to accomplish.

Give your small business a social media profile (or two or four).

Stay active on social media- Be there to answer questions, participate in discussions, and provide content on your social media accounts.

Don’ts

Don’t try to get into every social media platform. Getting into many platforms that you may not be able to manage is the same not having them.

Don’t get into social media without a clear plan- As a small business, you need to have a plan to direct you on the steps to follow

 

Social media marketing for small businesses is just one of the many online marketing strategies, all which which take time to be effective. Remember that it never happens in a day so you need to persist.

As a small business, learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to optimize your content for social media marketing success Small business owners always see content and social media marketing as 2 different marketing strategies that makes them think they need different stra...
Local SEO Marketing | Lead Generation via Agile Marketing Local SEO Marketing is very agile!Lead Generation via Agile Marketing.I love that phrase.Agile marketing is a modern professional sounding name...
How Quality Educational Content Enhances Your Social Media Marketing First I wish to point out (or maybe fess up) that the title of this post is intentionally redundant. Per Google's Search Quality Rating Guidelines, ed...
How to create the perfect content for your target audience Content marketing allows your small business to connect with your target audience and build a strong relationship of trust.However, it’s important...
Ultimate guide to why you need a sales funnel and how to set one up. So, when working on your sales funnel, there are 2 main goals you want to achieve at the end of it all: 1) to increase the number of leads and 2)to in...

Leave A Response

* Denotes Required Field

CommentLuv badge