Process of creating a comprehensive social media marketing

Steps to follow -creating a social media plan for your small business

A social media marketing plan can be defined as the summary of all the things you plan to do and to succeed for your business using social networks. The actions you take on social networks should all be a part of your entire social media marketing strategy.

This is viewed as a complicated idea by some business owners, but by breaking down your entire plan into small bite sized pieces, it becomes not only manageable, but easy and fun.

Steps to follow when creating your social media plan includes the following

Generate your social media objectives

The first step to any social media marketing strategy is to establish objectives that you intend to achieve.

Without goals, you have no means of evaluating your success and no means of proving your ROI. It is advisable to write at least 3 goals.

Metrics I think make sense are:

  • Engagement (likes, shares, etc).
  • Referrals to your website.

You’ll probably find at least one more that makes sense for your business.

Create Fresh and Original Content at Regular Intervals

This is blog posts you will publish in YOUR website. It is some of the content you will share via social media. More on this below.

Carry out a social media review

Before creating your social media marketing plan, assess your current social media use and how it is effective for you.

This will help to determine who is presently connecting to you via social media, which social media sites your target market uses and how your social media existence compares to your competitors.

Create your full content schedule (which includes social media updates)

Great content is essential to prospering at social media. Your social media marketing plan should include your content marketing plan and schedule, encompassed of strategies for content formation and content duration.

Learn more about social media marketing strategy here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to drive traffic to your landing page. Small business marketing After creating nice landing pages on your small business website, it’s now time to drive potential traffic to your landing pages. There are two mai...
Importance of social media marketing campaigns for small businesses. What is social media marketing? Social media marketing can be defined as the process of getting traffic to your website through social media networ...
Growing Your Business by Generating Leads with Inbound Marketing This post is continued from an earlier post Whose title is Essential Tools to Master Inbound Marketing to Generate Leads and Grow Your Business. Soc...
The Intersection of Inbound Marketing and Local SEO to Attract Organic... Inbound Marketing is a Subset of Local SEO Inbound Marketing and Local SEO don't intersect per se, one is a subset of the other. Everything you fo...
Shifting from Social Media to Content Marketing Increases Engagement a... Smart Marketers are Making the Switch Why are smart marketers making the switch from Social Media Marketing to Content Marketing? The main reasons...

Leave A Response

* Denotes Required Field