Social media networks provides opportunities for businesses to connect directly with their audience. But some social media networks are better suited for particular marketing goals and business types over others.
Understanding which network to use in your business makes a big difference in your social media marketing success.
This article compares social media networks for marketing and how best to use them to your advantage.
Facebook has approximately 1.86 billion monthly users. Facebook is a great social marketing tool due to its ability to target users based on their interest.
You can use Facebook to post and advertise in front of highly specific groups, based on demographics such as location, special interests, gender, age, and household size.
Facebook has the benefit of direct contact with your audience as it allows you to incorporate important contact information as well as a call to action of your choosing.
Twitter has become a popular marketing tool for plenty of small businesses.
Twitter has the ability of direct communication. Twitter users connect directly with brands and people they’re interested in and is therefore useful for sponsored messages tweets based on interest, and when marketing through what is generally called “an influencer” who has a large twitter following.
Instagram is a premium place for businesses to promote and market their product and reach customers.
Instagram provides an opportunity for businesses to create their brand’s voice and personality.
But…. Instagram does not allow links to your website, so it’s usefulness is mostly for brand awareness rather than lead generation.
LinkedIn offers access to a professional audience to engage with. LinkedIn’s targeting opportunities are very specific. However using LinkedIn messaging requires the use of a paid LinkedIn subscription which starts at around $60 a month.
When it comes social marketing opportunities, each social media perform has its own benefits. Which ones work best for you depend upon what you’re selling and to whom.