There are a lot of things social media is not great at.
But what social media is great at is growing your brand awareness, creating conversation, and engaging your audience
Many people feel they need to get their business on social media but they don’t have a reason why they need to get on social media.
If you have a goal is to increase your brand awareness, then social media is a great avenue.
To be successful on social media, being active is a must. Likes and shares are very important in helping your business reach their goals.
In this article we highlight the social media metrics that are very important to businesses.
Click through rate
Measure the percentage of people that click through to your blog posts. The higher this rate the more your post is relevant to your audience. Click through rate will help you to know what type of content your audience loves and what they don’t.
These are those who leave your website after viewing one only one. Using a landing page on social media, your visitors will land on your website. If they don’t convert they won’t see your Thank You page and they become a bounce.
Social media shares
When people share your content on social media, it shows how appreciated that content is. Create relevant content and encourage your audience to share your posts to others when they find it relevant.
With social media, it is very important to know participate, be consistent, and understand it’s a long haul effort. Use the above metrics to measure your performance and make adjustments where possible.
Learn more here about being found online and generate leads through your website…