scottish independence, failure of social media marketing

Scotland Independence Vote Shows Failures of Social Media Marketing

Scottish Independence Vote and Social Media Marketing

I paid attention to the Scottish Independence vote partly because I love politics and political satire, and this topic was ripe for satire.

The video below is 15 minutes long, but it is both really funny and does a great job of explaining the issues in what is a very complex decision the people of Scotland had to make.

The other reason I personally paid attention is my ex-wife is born and raised in Scotland and my kid’s right to live in work in the EU (should they ever decide to) is tied to her British citizenship. If Scotland left the UK would they also leave the EU and would my kids lose that right?

So What Does Scottish Independence Have to do With Social Media Marketing?

Simply put, if you monitored discussions on twitter, it was clear the Yes side was going to win by a wide margin.

However, as the votes were counted, the Yes side LOST by a wide margin.

The lesson learned is people sometimes (maybe often) say one thing and do another, and social media is where people say stuff, not where people do stuff.

Brands covet social media likes and shares, in spite of the fact that these social media likes and shares do not result is much business.

How do I know this?

Two ways:

First, do you agree that in order for someone to buy something via your website or to fill out your Contact Us form the person must FIRST be on your website?

So how do I know social media brings very few people to your website?

1) From personal experience of helping dozens of people wind up their websites via Inbound Marketing and looking into their Google analytics and seeing where their website traffic comes from.

2) From a recent study published showing that 5% of website visitors arrive via social media, whereas organic search brings 51%.

Need More Traffic? More Leads?

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