Do you content marketing and social media marketing collaborate?
While social media do not provide DIRECT benefits to your SEO, social media marketing provides strong SUPPORTING benefits which are not available any other way.
But despite the power of social media, there are still those marketers who are not harvesting good results. If you are one of them, why are you not getting results?
You are likely missing out on THE critical element which is marketing collaboration.
To be successful, you must collaborate and coordinate your content marketing with your social media marketing.
Strategies are not channels
Posting to Facebook, Twitter, Instagram, LinkedIn, etc are NOT marketing strategies, they are channels. In the same way that advertising on TV or radio is not an advertising strategy.
Strategy is the big picture of what you’re doing. Channels are where you get what you’re doing in front of people.
Define your company goals and objectives
While everyone says this, it’s surprising how many businesses don’t really do this.
Understand goals are NOT (or should never be) our goal is to make X dollars in Y months.
Goals and objectives must be more concrete than that and will vary depending upon who you’re trying to serve and how you’re trying to serve them.
Let’s pretend for sake of argument that your business is hand made artisan soaps made from prairie wild flowers (understand I just made that up and don’t even know if that’s a thing or not, but let’s go with it).
Your strategy might be:
- Determine who buys these products (consumers? beauty supply houses? beauty shops? hair salons? esteticians?)
- Determine where these people get information about these products.
- Determine what will make for a better soap (or lotion or whever).
- Figure out what you want to say to these people that you believe will get their attention.
- Map out a sales funnel as a means of turning strangers into leads.
- Map out a lead nurturing program as a means of giving more information to your leads.
- Figure out WHERE you can best get your messages in front of your desired audience
That last step and only that last step deal with channels.
Let social drive content creation
This means to allow your understanding of where your people get information and what you think they want to hear to drive your content from social media update to blog post to landing page.
This is often described as: create user-generated content, customers success stories, and promote them through social media.
Select social media channels strategically
Match your content to the right social channel.
Having an account on all platform is ineffective. Focus on the channels where you believe you will get the greatest interest for the effort put into it. Which social media channels make the most sense for your business depends upon what you sell and who you sell it to.
Social media marketing is about providing quality above quantity. Promote your content where your target audience is.
In conclusion, social media becomes a more a powerful marketing tool when it’s collaborated with your content marketing.
Learn more here…