How to promote your website blog through social media

How to use social media to promote your content marketing

Do you content marketing and social media marketing collaborate?

While social media do not provide DIRECT benefits to your SEO, social media marketing provides strong SUPPORTING benefits which are not available any other way.

But despite the power of social media, there are still those marketers who are not harvesting good results. If you are one of them, why are you not getting results?

You are likely missing out on THE critical element which is marketing collaboration.

To be successful, you must collaborate and coordinate your content marketing with your social media marketing.

Strategies are not channels

Posting to Facebook, Twitter, Instagram, LinkedIn, etc are NOT marketing strategies, they are channels. In the same way that advertising on TV or radio is not an advertising strategy.

Strategy is the big picture of what you’re doing. Channels are where you get what you’re doing in front of people.

Define your company goals and objectives

While everyone says this, it’s surprising how many businesses don’t really do this.

Understand goals are NOT (or should never be) our goal is to make X dollars in Y months.

Goals and objectives must be more concrete than that and will vary depending upon who you’re trying to serve and how you’re trying to serve them.

Let’s pretend for sake of argument that your business is hand made artisan soaps made from prairie wild flowers (understand I just made that up and don’t even know if that’s a thing or not, but let’s go with it).

Your strategy might be:

  • Determine who buys these products (consumers? beauty supply houses? beauty shops? hair salons? esteticians?)
  • Determine where these people get information about these products.
  • Determine what will make for a better soap (or lotion or whever).
  • Figure out what you want to say to these people that you believe will get their attention.
  • Map out a sales funnel as a means of turning strangers into leads.
  • Map out a lead nurturing program as a means of giving more information to your leads.
  • Figure out WHERE you can best get your messages in front of your desired audience

That last step and only that last step deal with channels.

Let social drive content creation

This means to allow your understanding of where your people get information and what you think they want to hear to drive your content from social media update to blog post to landing page.

This is often described as: create user-generated content, customers success stories, and promote them through social media.

Select social media channels strategically

Match your content to the right social channel.

Having an account on all platform is ineffective. Focus on the channels where you believe you will get the greatest interest for the effort put into it. Which social media channels make the most sense for your business depends upon what you sell and who you sell it to.

Social media marketing is about providing quality above quantity. Promote your content where your target audience is.

In conclusion, social media becomes a more a powerful marketing tool when it’s collaborated with your content marketing.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

Related Posts

Importance of maintaining content marketing strategy for your business Content marketing is a marketing strategy of creating and distributing valuable, relevant and consistent content to attract clearly defined individual...
Blogging is Best for Social Media Engagement Lead Generation Your business blog (which is sometimes labeled "Inbound Marketing" or "Local SEO Marketing" to sound more professional) is where your business gets th...
How to integrate SEO and content marketing strategies The main work of search engine optimization is to publish content that is sought after.Small business online marketing strategies are shifting and...
How Do Business Blogging and Social Media Marketing Support Each Other... If your social media marketing is not generating leads for your business, it's probably because you're either doing it wrong or you have unrealistic e...
Here is why you need to choose public relation over advertising Public relations is one of the most cost-effective (almost free) methods for small businesses to raise their awareness.When most people come up wi...

Leave A Response

* Denotes Required Field

CommentLuv badge