Videos are an essential component of successful social media marketing strategies.
Have you embraced social media videos for your brand?
When it comes to video and social media strategy, there are challenges ranging from quality to consistency that small businesses face.
So how do you go about creating quality video content?
This articles will walk you through ideas on how to make your video content be more effective.
With social media videos, you need to equip your people with the right tools,
To ensure your success, invest your time and financial resources into the tools that best fits your objectives and goals.
Good tools does not mean expensive
Quality videos can be shot on a smart phone, but do you need a way to hold the phone steady. A tripod or a tripod replacement is needed.
You need to be able to edit the video, add an intro, add music, and add the outro. While Microsoft Movie Maker 2.6 is not the best tool, it’s more than adequate. And it’s free.
You also need a source of music. YouTube provides a library of royalty free music anyone can use to embed in any vide.
Subtitles for the Win
Add subtitles (where appropriate) to ensure that your viewers get a proper emphasis. But don’t get so carried away that you confuse them.
People have different experiences on different social media networks. You may need to experiment with different channels, but we suggest starting with YouTube as it’s the second most used search engine in existence.
Nowadays we have live social video. When it comes to providing user-generated content and emphasizing your audience perspective, consider live video content of events you host.
Know which metrics translate to your success
Measuring the success of your video content is key.
This will differ some depending upon how and why you use video, but put a little thought into what metrics are most meaningful to your business, then track them.