While social media can be a very strong marketing tool for both small and big businesses, attracting your audience and driving new followers to your business website via social media platform is easier said than done.
Twitter is one of the social media platforms that businesses use. The platform has over 300 million active users every month.
The first thing small businesses must know is to never ever think of your twitter followers as “buyers” or “customers”. While that is your goal, if your tweets are too promotional, you’ll fail to achieve.
Businesses should use social media as a marketing tool to connect with your audience for branding purposes, rather than direct sales.
The following are basics businesses use to gain power on Twitter:
- Be consistent with your tweets. Offer your audience something of value.
- Use relevant hashtags and link on your tweets.
- Link back to relevant posts on your website.
- Be active in conversation. Join conversation with industry experts.
After getting the basics of how to increase your followers on twitter, let’s now get into some creative ways of how to increase engagements with your followers.
Use twitter Chats
Twitter chat conversations is one of the best places to get new followers. Discuss interesting topics, share ideas, and respond to others.
Twitter chat provides you with a great opportunity to establish yourself as a thought leader in your industry.
Differentiate yourself from the others with creative engagements
Use twitter to create and enter conversions with new and existing audiences.
Don’t just say what everyone else says. As much as I like inspirational quotes, even I can only take so many before I tune them out. Post things that are more unusual even if those things are minimally connected to your business.
Generally, use twitter and other social media platforms to get new followers by staying to your message and providing value to your audience, even if the main value you provide is a form of entertaining. After all, who doesn’t love a funny cat video.
Learn more here about generating leads online…