Unfortunately, many small businesses have a hard time converting their likes and tweets into sales.
If you have a substantial social media following and you are not turning your followers into paying customers then you need help.
This article will help you. The following are some of the ways on how to turn your social media followers into paying customers.
Create high quality content to direct traffic to your landing pages
Your audience wants clear and concise content THAT IS USEFUL (or entertaining)!
Not long, not pretty, not eloquent (unless those are requirements of your niche market), but USEFUL!
Therefore, focus on helping them solve their problems. Don’t forget to mention how you help them.
You then direct them from your blog posts to your landing pages.
This brings people to your landing pages who have an actual interest in your products and services.
Run your webinars on social media platforms
Webinars are great online lead generation tools. Those who attend webinars provides their contact information and with this, you have access to your customers data which enables a successful follow up strategy.
Approach your social media leads in a different way
Social media leads are soft leads.
Therefore, guide and nurture your social leads differently than others because you may not know exactly why they are interested in your business.
Don’t be afraid to get up and close with people.
Introduce yourself and ask them what problems or issues they need help with.
When what you offer is of help to them, don’t be shy about letting them know. Don’t be shy about asking for the business.
Learn more here…