How to use hashtag for effective social media marketing

How to expand your reach online with hashtag marketing strategies

In this social media age, businesses can reach their target audience more easily than ever before. Businesses can reach their potential customers directly through social media.

Social media hashtags are one tool in doing so.

What are hashtags? These are clickable phrases that people use to access social media updates by topics.

These are tools that can help make you known on social media networks like Facebook, Twitter, Instagram, etc.

Hashtags are an easy way for business to target to ensure they are included in social media conversations that involve their target audience.

By making hashtags a part of your online marketing, you boost your coverage with potential customers without spending money.

In this post, we will discuss some of the hashtag marketing strategies that can expand your reach online.

Content based hashtags

These gives you an opportunity to reach people and potential customers in your industry on social media networks.

Content based hashtags help business owners increase both the quantity and quality of their followers.

For example, a music trainer can create posts on social media with #musicfriday to expand the reach of the posts to people interested the topic of #musicfriday.

Brand hashtag

Use your brand’s hashtag to build excitement around your brand.

Customers that enjoy being part of you, will use your brands hashtag in their post thus expanding your reach.

One thing to remember is to be sure that your brand hashtag is not used by another business to avoid confusion.

For example if Kevin is graphics designer in Texas, he may use #artbyKevin or #artbyKevinTx.

Trending hashtags

Trending hashtags are a perfect chance to make the most of an events currently being highlighted on social media.

For example, A hair stylist may use #BackToSchool as a caption on a picture and people looking for #BackToSchool topics will have a chance to see the update.

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