94 percent of small business marketers use LinkedIn to distribute and share their content. It has become part of their content marketing strategy.
But not all get good results. Some share content on LinkedIn and not get good results. Why?
LinkedIn is a Powerful tool that not all people know how to use. You can get excellent results from LinkedIn if you take actions that others are missing.
This article will give you simple actions for capturing more attention from your target audience today.
Be frequent in posting status updates.
Stay in front of your target audience by posting status update. Communicating consistently with your target audience ensures your brand is top of mind when people need your product or service.
Posting an update at least every day on LinkedIn, you will reach your target audience.
But how do you post your updates?
- Post an article tailored to your target audience.
- Post an image.
- Write insight about what you’re posting.
Also post customer success stories and promote them through LinkedIn status updates.
Use LinkedIn Pulse
LinkedIn Pulse allows you reach millions of users. This helps you stay in front of your audience. Therefore
- Write a headline that captures attention.
- Make content easy to skim.
- Use visuals to keep readers moving through content.
Belong to at least a few LinkedIn groups and maximize results from LinkedIn.
By belonging to these groups, you are able to know and understand the topics that resonate with your target audience.
On LinkedIn groups,
- Start a conversation.
- Encourage your team to get involved. .
- Share valuable resources.
- Keep the momentum.
Learn more here…