Do your social media followers have a chance to become high quality leads that convert?
Engaging with your customers is much more beneficial than harmful, but social media engagement, in and of itself, is not enough.
More social media marketing tactics equals more leads, more conversions, and more sales..
The following are 3 ways to make your social media activity convert more potential customers.
Clear sales funnel
Knowing what decisions your customers make in the process of becoming your customer allows you to design a better sales funnel. After all, your sales funnel is the set of decisions prospects go through in the course of becoming customers.
Use gated content
What is gated content?
It’s content that readers access after filling in a form.
Some readers might find this irritating, but you are in business and you do need to sell stuff.
A rule of landing pages is to promise value that makes them leaving their contact information a good cost/benefit to them. Offer something of value, and ask for only a little information in return.
Growing your list
Email communication is still the most effective form of communication for small business (in terms of turning prospects into customers). Therefore, target most of your social media activity at expanding your email list.
But how is this possible?
Set up a simple email sign-up form on your website and make it a goal of your social media marketing to grow your email list.
The above techniques are good when it comes to converting strangers into prospects, but you need to test these various strategies to know what works and don’t works for your business.
Learn more here about generating leads through your website…