How to convert more customers from social media marketing

Do your social media followers have a chance to become high quality leads that convert?

Engaging with your customers is much more beneficial than harmful, but social media engagement, in and of itself, is not enough.

More social media marketing tactics equals more leads, more conversions, and more sales..

The following are 3 ways to make your social media activity convert more potential customers.

Clear sales funnel

Knowing what decisions your customers make in the process of becoming your customer allows you to design a better sales funnel. After all, your sales funnel is the set of decisions prospects go through in the course of becoming customers.

Use gated content

What is gated content?

It’s content that readers access after filling in a form.

Some readers might find this irritating, but you are in business and you do need to sell stuff.

A rule of landing pages is to promise value that makes them leaving their contact information a good cost/benefit to them. Offer something of value, and ask for only a little information in return.

Growing your list

Email communication is still the most effective form of communication for small business (in terms of turning prospects into customers). Therefore, target most of your social media activity at expanding your email list.

But how is this possible?

Set up a simple email sign-up form on your website and make it a goal of your social media marketing to grow your email list.

The above techniques are good when it comes to converting strangers into prospects, but you need to test these various strategies to know what works and don’t works for your business.

Learn more here about generating leads through your website…

Download the eBook: The 7 Fundamentals of Being Found Online

Related Posts

ABCs of Inbound Marketing: Increase Web Traffic and Leads Inbound Marketing is the process of generating leads for your business through your website. It is described by some as mysterious and difficult, whe...
Social Media Marketing Measurements Shifting to Conversion Activities Measuring Social Media Marketing A recent article published on the Business 2 Community website titled "What Is The Value Of Social Media Engagement?...
Content and Engagement is Social Media Lead Generation More contact means more sharing of information, gossiping, exchanging, engaging - in short, more word of mouth. Gary Vaynerchuk, Best Selling Author ...
What is SEO? A Primer on Generating Leads Through Online Marketing The Technical Definition From Webopedia.... Search engine optimization is a methodology of strategies, techniques and tactics used to increase the a...
Social media metrics for businesses to measure their success There are a lot of things social media is not great at. But what social media is great at is growing your brand awareness, creating conversation, a...

Leave A Response

* Denotes Required Field