How to use snapchat for your brand awareness

How to be successful with Snapchat in your social media strategy

When we talk of snapchat, you think of teens exchanging videos and photos. Most small businesses have not yet seen the importance of snapchat in their social media marketing strategy.

Just for your information, Snapchat has grown to over 150 million daily users and not all users are teens. Some of them are your potential customers.

So what is Snapchat and how can you successfully use it in your marketing strategy?

Snapchat is an application that people use to share photos, video, text and even drawings. But how can organizations use this platform to drive engagement and results?

  1. Show behind the scenes footage of your company
  2. Show your employee involvement
  3. Provide true of your products costs
  4. Spread knowledge- it can be short videos that provides interesting facts about your business

Because of the way people us snapchat, snapchat is a social channel that can get your audience engaged and stay connected while building a relationship.

The following are some tips to be successful with snapchat.

Test all snapchat features

Snapchat is intended to be fun.  Test all its designed features to establish which ones best work with your target audience.

Cross-promote through other social media channels

Promote a snap through your Twitter account to let your target audience know that you’re on Snapchat.

Showcase your events

Play events through Snapchat. Snapchat is a great place to showcase your brand personality and create more trustworthy interactions with your potential customers.


Snapchat is an engaging social media platform that helps small businesses reach their potential customers more effectively.

Learn more here about generating leads online…

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