Can you really automate social media participation?
At least not yet. One day Artificial Intelligence will progress to the point where a software bot can read a social media post and draft an excellent and maybe thought provoking reply, but we’re not there yet.
You can automate only part of your overall social media participation.
You can automate social media POSTINGS
It’s easy to forget to post at regular intervals, with or without tools such as Buffer or Hootsuite, we get caught up in the day to day activities of life.
But there is a WordPress plugin to the rescue.
It’s name is “Revive Old Post”
Should you automate social media postings?
The following answer is my opinion, and is based on my personal experience, rather than data I’ve learned from studies of any kind.
We’ve been tweeting using this plugin for many months now and the results have been surprisingly positive.
Every day I receive 2 or 3 emails from twitter information me of who liked a tweet, who re-tweeted a tweet, and who is now following me via twitter.
I have a few hundred followers (and I know compared to some that is a very small amount).
But what’s most important to realize is this was achieved with almost zero effort.
I setup the mechanism, let it run, and personally tweet something occasionally in response to the email’s I get from twitter.
The Big Values
What do people like?
The biggest value (to me) is that via Twitter Analytics I can see for any given month what topics had the greatest interest, and what twitter followers have the largest audiences.
That’s information I can work with.
Pushes you to publish more
As this plugin only sends updates out based on posts on your website, you’ll want to build up a repository of articles for it to choose from. The way to do this is to post more often.
Knowing this plugin is sending stuff out on your behalf should get you publishing more.
This is good because no matter what you do and don’t do in online marketing, the key to success is your publishing useful and interesting content to your website, and doing so frequently.
If this mechanism helps you publish more, that alone makes it worth it.